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Matt Almond


Introducing Matt, founder and CEO of UpSure, a next generation insurance business specialising in helping high growth tech startups get covered to reduce the risk for aspiring entrepreneurs!

Located in the Sunshine State of Queensland, Matt, a devout insurance professional, and his team have built a comprehensive and intuitive web service to get expert advice and ongoing support for your insurance needs without the paperwork and headache!

Having started in 2020, Matt, with an extensive history in the insurance industry, founded UpSure alongside an equally experienced Andrew Birt, focused on providing insurance options to innovative businesses that would otherwise not be able to trade.  

Hear from Matt how was UpSure came to life:

Through our own frustrations in trying to buy insurance coupled with the paper based, archaic process in which insurance is transacted. We sought to build an amazing insurtech brand that helps tech startups from the early stage and scales with them as they grow. Now we have an amazing marketplace, heaps of perks and a jargon free, paper based experience.

Super product, Matt. What’s your superpower?
A deep understanding of the risks facing emerging businesses.

What’s next for UpSure?  
Global domination, helping as many cool start-ups as we can and becoming a household name as the go to insurance business for the space we play in.  

What are you looking forward to most about Thriday?
A one stop shop in terms of business banking and invoice processing

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