What is Thriday?

February 20, 2024
minutes to read
Ben Winford
Table of Contents

Running your own business appears glamorous from the outside. Satisfied customers, loyal staff and unlimited income potential. Most people imagine the grand end results but the reality is very different. Long days, late nights and endless admin. For every sale, there is a purchase order to fill, a staff member to pay and an expense to be reconciled. Being a business owner is hard. We started Thriday so that we could sit side-by-side with business owners to help them through these challenges. We want to help business owners save time, get capital and to help them grow their business.

What is Thriday?

Thriday has developed a unique product that uses AI and ML to automate banking, accounting, tax and lending for small-to-medium businesses. The Thriday platform will make it easy for businesses to stay compliant, save time on financial admin and stay in control of their financial wellbeing.

Additionally, through the integration of banking, accounting, and tax data, Thriday can revolutionise the lending process. This data can be analysed in real-time, to determine the borrowing capacity and likelihood of repayment for any business. Lending products can then be offered pre-approved without the need for long forms, phone calls and the exchange of additional data.

Who is Thriday for?

Thriday has been built from the ground up to support small businesses, sole traders, freelancers and gig economy workers. There are over 2 million small-to-medium businesses in Australia (ABS). Small business is the backbone of the Australian economy and accounts for 33 percent of GDP.  Small business owners have unique challenges and needs that are not currently addressed by existing products and services in the market.  

Thriday is targeting businesses in the nano (sole trader), micro (2-4 employees) and small business (5-19 employees) segments.  The research conducted has identified that the burden of financial admin hits these businesses the hardest, as they simply don’t have the time or resources to manage it properly themselves. Since launching the Thriday website earlier this year, Thriday has had an incredible response, with over 4,700 businesses signing up to use the service when it goes live.

How does Thriday work?

The Thriday team has created a unique banking ‘engine’ that utilises AI and ML to instantly assess transaction data and bank account activity to determine a personalised ‘next best action’ for that business. Thriday’s engine comprises of three major capabilities:
1. Fetch: Retrieval and aggregation of data from various sources to power the decision model. Data sources can include invoices, receipts, bills, reviews and credit scores.
2. Analyse: Data is parsed, cleansed, stored and analysed. Pertinent details are evaluated such as bill due dates, invoice amounts owing, GST obligations and fed into the decision model.
3. Decide: The decision model then prioritises and instructs the platform on what activities to conduct for the business. This could include paying a bill, sending a reminder for an unpaid invoice or setting aside funds for a projected cashflow shortfall.

What’s next?

Thriday will launch next year with its market leading proposition. By the end of March 2021, Thriday will have completed integration with its strategic partners and this will allow Thriday to commence Beta trials with customers on the Thriday waitlist. Pending the successful completion of that trial, the product will be launched to the public.

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360 AFSL 241167 (Regional Australia Bank). Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you. Team Thrive No 2 Pty Ltd ABN 26 677 263 606 (Thriday Accounting) is a Registered Tax Agent (No.26262416).

Why waste time on financial admin when Thriday can do it for you?

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