Starting from Scratch: Your Guide to Launching a Small Business

February 20, 2024
minutes to read
Alice Surdy
Table of Contents

Starting a business from scratch is an exciting but challenging journey that requires careful planning, hard work, and dedication. While the prospect of being your own boss and pursuing your passions may seem attractive, starting a small business is not for everyone. It requires significant time, money, and effort, but the potential rewards can be personally and professionally significant.

As a small business owner, one of the critical aspects of success is managing your finances effectively. This is where Thriday's accounting software can help. Thriday is a cloud-based accounting and bookkeeping software for small businesses and startups in Australia. It can streamline your accounting processes, help you manage your finances efficiently, and save you time and money in the long run.

In this blog, we'll explore the steps involved in starting a business from scratch in Australia and how Thriday can automate your financial admin to save you time and money. From finding the right business idea to launching and growing your business, we'll cover everything you need to know to start a successful small business in Australia. 


Finding the Right Business Idea 

The first step in starting a business from scratch is finding the right business idea. A successful business idea should align with your passions, skills, and interests and have a potential market for your product or service. If you need some help confirming the best business for you, take this small business quiz. In addition, here are some tips for finding the right business idea: 

Identify your passion 

Think about what you enjoy doing and what you're good at. Starting a business in an area you are passionate about can help you stay motivated and engaged, even when facing challenges. 

Research the market 

Conduct thorough research on the market to identify trends, opportunities, and gaps. This will help you understand the demand for your product or service and what you need to do to stand out from the competition. 

Analyse the competition 

Identify your competitors and analyse their strengths and weaknesses. This will help you identify what makes your business unique and how to differentiate yourself in the market. 

Assess the viability of the business idea 

Consider the financial and practical aspects of your business idea. Will it generate enough revenue to sustain itself? What are the startup costs? What resources will you need to get started? 

Test the concept  

Once you've identified a potential business idea, it's important to validate it by testing it in the market. Testing can involve:

  • Creating a prototype.
  • Conducting surveys or focus groups.
  • Trying your product or service with a small group of customers.   

By finding and testing the right business idea in the market, you'll be well on your way to starting a successful small business in Australia. In the next section, we'll explore how to create a business plan for your new venture. 

Creating a Business Plan 

Once you've identified a viable business idea, the next step is to create a comprehensive business plan. A business plan is a roadmap that outlines your goals, strategies, and actions for starting and growing your business. It should cover all aspects of your business, including your target market, competition, marketing strategies, financial projections, and more. Here are some tips for creating a business plan: 

1. Define your business 

Start by defining your business and its purpose. What products or services will you offer? What is your mission statement and core values? What are your short and long-term goals? 

2. Conduct market research 

Conduct thorough market research to identify your target market, competitors, and trends. This will help you understand the demand for your product or service and how to position yourself in the market. 

3. Develop a marketing strategy 

Develop a marketing strategy that outlines how you'll reach and engage your target market. This can include advertising, social media, email marketing, and other channels.  

4. Create a financial plan 

Create a financial plan that includes your startup costs, revenue projections, and expenses. This will help you understand the economic feasibility of your business and plan for future growth.   

5. Set up a legal structure 

Decide on a legal structure for your business, such as a sole trader, partnership, or company. This will determine how you register your business and how you'll pay taxes. 

Creating a comprehensive business plan gives you a clear roadmap for starting and growing your business. This will help you stay focused and make informed decisions as you navigate the challenges of starting a small business. 

The following section will explore the financial management aspects of starting a business and how Thriday can help. 

Thriday Financial Planning


Financial Management for Small Business 

Managing finances is a critical aspect of starting and growing a small business. As a business owner, you must track your income and expenses, monitor your cash flow, and ensure you're meeting your tax obligations. Here are some tips for financial management: 

Separate personal and business finances 

Separating your personal and business finances is crucial for accurate bookkeeping and tax compliance. With Thriday you can open a separate bank account* and Visa Debit card* for your business and use them exclusively for business expenses. 

Track income and expenses 

Track all your income and expenses using a bookkeeping system. This can be done manually or using accounting software like Thriday. Regularly reviewing your financial statements will help you identify areas for improvement and make informed business decisions. 

Monitor cash flow 

Cash flow management is crucial for small business' success. Monitoring your cash flow will help you identify potential cash shortages and plan accordingly. This can involve delaying payments, negotiating payment terms with suppliers, or securing additional financing.   

Understand tax obligations 

As a business owner, you're responsible for meeting your tax obligations. This includes registering for an Australian Business Number (ABN), lodging Business Activity Statements (BAS), and paying Goods and Services Tax (GST). 

Automated accounting software like Thriday can help streamline your financial management and save you time and money. Thriday provides features like bank reconciliation, expense tracking, invoicing, and financial reporting. This makes it easy to manage your finances and stay on top of your tax obligations. 

The Benefits of Thriday for Small Business 

Thriday is an automated accounting software for small and medium-sized enterprises (SMEs). It provides a range of features to help simplify your financial management, save you time, and give you peace of mind. Here are some of the benefits of using Thriday for your small business: 

Easy-to-use interface 

Thriday's user-friendly interface makes it easy to navigate and use, even if you're not an accounting expert. You can quickly access important financial information like cash flow, income, and expenses. 

Transaction reconciliation 

Thriday automates bank reconciliation, making matching transactions with your chart of accounts easy. This saves you time and reduces the risk of errors in your financial records. 

Expense tracking 

Thriday allows you to track your business expenses, including receipts and invoices. This makes it easy to stay on top of your spending and claim deductions at tax time. 


Thriday provides invoicing features, allowing you to create professional-looking invoices and easily track payments. This can help you get paid faster and improve your cash flow. 

Financial reporting 

Thriday provides a range of financial reports, including profit and loss statements, balance sheets, and cash flow statements. These reports give you a clear picture of your financial health and help you make informed business decisions. 

Tax compliance 

Thriday helps ensure you meet your tax obligations, including GST and BAS reporting. This can help you avoid penalties and fines for non-compliance.   

Using Thriday, you can streamline your financial management, save time and money, and focus on growing your business. Thriday's automated accounting software is an affordable and effective solution for small business owners who want to simplify their financial management. 

Lodge BAS with Thriday

Startup FAQs 

What are some common challenges when starting a business from scratch? 

Starting a business from scratch can be challenging. Common challenges include:

  • Developing a comprehensive business plan.
  • Securing financing.
  • Finding the correct location.
  • Marketing your business.
  • Dealing with unexpected setbacks. 

How do I develop a business plan? 

Developing a business plan is critical in starting a business from scratch. A business plan should include an executive summary, market analysis, financial projections, and a marketing strategy. Many online resources can help you develop a comprehensive business plan. 

How do I secure financing for my business? 

Securing financing for your business can be a challenge. Consider applying for a small business loan, crowdfunding, or seeking investment from angel investors or venture capitalists. 

What are some tips for marketing my business? 

Marketing your business is critical to its success. You can use social media, advertising, networking, and word-of-mouth to promote your business. Understanding your target audience and tailoring your marketing strategy is important. 

How do I manage my finances as a small business owner? 

Managing your finances as a small business owner is crucial. You can use automated accounting software like Thriday to help you streamline your financial management. It's also important to keep track of your income and expenses and to file your taxes on time. 

Starting a business from scratch can be a challenging but rewarding experience. Understanding the common challenges and using the right tools can turn your business ideas into a successful venture. 

Thriday Tax Summary


Key Takeaways 

Starting a small business from scratch can be challenging, but you should know that many have done it successfully before. If you have the right attitude and follow the proper steps, you can turn your business idea into a successful venture. A comprehensive business plan, effective financial management, and tools like Thriday's automated accounting software can help you achieve your goals. 

Thriday provides a range of features to help you simplify your financial management, including bank reconciliation, expense tracking, invoicing, financial reporting, and tax compliance. These features make it easy to stay on top of your finances and focus on growing your business. Join Thriday for free today and start your journey to success! 

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360  AFSL 241167 (Regional Australia Bank).  Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you.

Why waste time on financial admin when Thriday can do it for you?

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