The Benefits of Bootstrapping: How to Grow Your Australian Startup on a Budget

February 20, 2024
6
minutes to read
by
Warren More
Contents

Starting a small business can be exciting, especially if you're bootstrapping it. Bootstrapping or self-funding involves starting and growing a business without outside investment or borrowed money. This approach is popular among small business owners who want greater control and flexibility over their business and reduced debt and risk. In this blog, we'll explore the benefits of bootstrapping your small business and share examples of successfully bootstrapped Australian businesses. Whether you're just starting out or looking to grow your existing business, this guide will provide valuable insights to help you succeed.

What is Bootstrapping?

Bootstrapping is a term used to describe the process of starting and growing a business without the use of external funding, such as loans or investments. It's a popular approach for small business owners who want to retain control over their business, avoid debt, and take a more organic approach to growth.

Bootstrapping has become more prevalent in recent years due to a combination of factors, including the availability of low-cost technology, increased access to information and resources, and changing attitudes toward entrepreneurship. With the rise of the gig economy and the increasing number of people seeking to start their own businesses, bootstrapping has become an attractive option for those looking to turn their ideas into reality without incurring large amounts of debt or risking their financial stability.

Many successful companies, including well-known brands like Apple, initially bootstrapped their way to success. These companies started small with limited resources but grew and succeeded by building a good business foundation, listening to their customers, and being creative in their problem-solving.

Bootstrapping has become a popular option for small business owners who want to take a more organic approach to growth and focus on the core elements of their business; in doing so, these entrepreneurs can build a strong foundation and achieve success on their terms.


Benefits of Bootstrapping Your Business 

Greater Control and Flexibility 

When you bootstrap your business, you control all decisions and operations ultimately. This means you can be more flexible in adapting to changing market conditions, customer demands, and industry trends. 

Reduced Debt and Risk 

Bootstrapping your business means you're not beholden to outside investors or lenders, which can reduce your overall risk and financial liability. This can give you more freedom to make decisions and take calculated risks without pressure to satisfy external stakeholders.   

Focus on Building a Strong Foundation 

By bootstrapping your business, you can focus on building a solid foundation and sustainable business model from the start. This can involve investing in critical areas like product development, customer acquisition, and branding rather than spending excessive amounts on overhead or unnecessary expenses.   

Opportunity for Creative Problem-Solving 

Bootstrapping can encourage creative problem-solving as you work with limited resources and find innovative ways to overcome challenges. This can lead to unique solutions and a more resilient business model.   

Realistic Expectations for Growth 

Bootstrapping your business can help you manage your growth expectations more realistically. Without the pressure of external investors demanding quick returns, you can focus on building a robust and sustainable business that grows more easily. 


Examples of Successfully Bootstrapped Australian Businesses 

Many household brands started life as bootstrapped businesses. Here are some famous examples:

Canva: This graphic design platform was founded in 2012 by Melanie Perkins and Cliff Obrecht. They started the business from their living room. Today, Canva is valued at over $15 billion and has over 55 million users worldwide. 

Atlassian: This software company was founded in 2002 by Mike Cannon-Brookes and Scott Farquhar. They bootstrapped the business for several years before raising their first round of funding in 2004. Today, Atlassian is a publicly traded company with a market cap of over $60 billion. 

Boost Juice: This popular Australian smoothie and juice chain was founded in 2000 by Janine Allis. She used her savings to start the business, which has now grown to over 500 stores in 17 countries. 

SafetyCulture: This software company was founded in 2004 by Luke Anear. He initially used his own funds to develop the company's first product, iAuditor, which is now used by over 26,000 companies worldwide. SafetyCulture has since raised over $150 million in funding, but the product's initial development was done through bootstrapping. 

Koala: This online furniture retailer was founded in 2015 by Mitch Taylor and Dany Milham. They initially funded the business with their savings and launched with just one product, a mattress. Today, Koala has expanded to offer a full range of furniture and is valued at over $1 billion. 

These examples demonstrate that bootstrapping can be a viable strategy for businesses in various industries. By building a solid foundation, being creative in problem-solving, and staying true to their vision, these entrepreneurs achieved significant success without needing external funding. 

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Bootstrapping FAQs 

Is bootstrapping the right approach for every business? 

No, bootstrapping may not be suitable for every business. It depends on the industry, target market, and available resources. However, bootstrapping can be a practical approach for companies that want to remain independent and have a long-term outlook. 

What are some common challenges associated with bootstrapping? 

One of the biggest challenges of bootstrapping is the need for more resources, such as capital and human resources. This can make it difficult to compete with larger, better-funded companies. Another challenge is the need to be creative and resourceful in finding solutions to problems, as there may not be enough money to throw at a problem. 

How can businesses bootstrap effectively? 

Effective bootstrapping requires a focus on building a strong foundation, being efficient with resources, and staying true to the vision and values of the business. Businesses should also prioritise cash flow management, leverage technology to automate processes and reduce costs, and be willing to experiment and pivot as needed. 

When should a bootstrapped business consider seeking external funding? 

If a bootstrapped business has reached a point where it has a solid foundation and a proven business model but needs additional capital to scale or compete, seeking external funding may be a viable option. However, businesses should consider the trade-offs of giving up control and equity in exchange for funding. 

How can accounting and bookkeeping software like Thriday help businesses that are bootstrapping? 

Automated accounting and bookkeeping software like Thriday can help businesses streamline their financial management processes and save time and money. Thriday can help enterprises to make data-driven decisions and optimise their operations by providing real-time insights into cash flow and financial performance. Thriday also offers features like invoicing, expense tracking, and tax preparation, making it a valuable tool for businesses looking to bootstrap effectively. 

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How Thriday Can Help When Bootstrapping Your Business 

Managing finances is crucial for a small business owner but can be time-consuming and overwhelming. That's where Thriday comes in. Thriday is an automated accounting and bookkeeping software that can help businesses streamline their financial management processes and save time and money. 

Thriday offers a range of features that can be especially beneficial for bootstrapped businesses. For instance, Thriday offers real-time cash flow management, which allows businesses to track their income and expenses in real time. This feature can help businesses identify potential cash flow problems and make informed financial decisions. 

In addition, Thriday offers automated invoicing, which can help businesses save time and get paid faster. By automating the invoicing process, businesses can focus on other areas of their operations, knowing that their invoices are being sent out and tracked automatically. 

Thriday also offers expense tracking, which can help businesses keep track of their expenses and identify areas where they can cut costs. This can be especially beneficial for bootstrapped businesses, which must be careful with spending. 

Finally, Thriday can help businesses prepare for tax season by providing accurate and up-to-date financial statements and tax reports. This can save businesses time and money by reducing the risk of errors and ensuring that they comply with tax regulations. 

Thriday is free to join and is an excellent tool for businesses that are bootstrapping. By automating accounting and bookkeeping processes, Thriday can help companies to save time, streamline operations, and make informed financial decisions. If you're looking for accounting software to help you bootstrap your business to success, Thriday is an excellent option. 


Bootstrapping is an effective way for small businesses to start and grow without relying on external funding. It can help businesses become more efficient, innovative, and sustainable in the long run. While bootstrapping requires a lot of hard work and dedication, the rewards can be significant. By implementing the strategies and tools discussed in this article, you can bootstrap your business to success and achieve your business goals.

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