Best business coaching services in Australia

What to look for in a business coach

Before diving into the top picks, it’s worth understanding what makes a good business coach. In my experience, a coach should:

• Understand the local business landscape
• Have a proven framework or methodology
• Offer practical, tailored advice—not just theory
• Provide accountability and regular check-ins
• Align with your values and communication style

The best business coaches don’t just tell you what to do. They equip you with the tools, mindset, and structure to do it yourself—with confidence.

1. The Entourage

Founded by Jack Delosa, The Entourage is one of the most recognised business coaching providers in Australia. I’ve come across countless small business owners who swear by its programs—and for good reason.

The Entourage focuses on education and support for entrepreneurs at different stages, from startup to scale. What makes it stand out is the mix of real-world strategies, expert-led training, and access to a vibrant business community. The platform offers structured programs tailored to revenue milestones, meaning the content always feels relevant.

From marketing to finance to leadership, The Entourage covers it all. The coaches and advisors have walked the walk—they’re not just lecturers. Whether you're looking to increase revenue, improve your systems, or step out of day-to-day operations, The Entourage has a track record of delivering.

Best for: Ambitious founders ready to scale
Programs include: Elevate, Accelerate, Entrepreneur Development
Website: the-entourage.com

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2. Aaron Sansoni

Aaron Sansoni is known as “The Empire Builder,” and it’s not just a catchy tagline. He’s helped thousands of business owners across Australia and beyond to grow their revenue, improve performance, and, in many cases, build multiple income streams.

What I admire about Aaron Sansoni’s approach is his high-energy, no-nonsense style. His programs are designed to get fast results—ideal if you're feeling stuck or lacking momentum. He combines mindset coaching with sales strategy and business structure, and his live events often sell out due to strong word-of-mouth.

Aaron also has programs specifically for coaches and consultants, so if you’re in the professional services space, he’s worth a closer look.

Best for: Sales-driven founders or those looking to scale fast
Programs include: Empire Mastery, Empire Inner Circle, Millionaire Academy
Website: aaronsansoni.com

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3. ActionCoach

With a global presence and more than 30 years in the game, ActionCoach has helped tens of thousands of business owners grow their operations. I find their model especially helpful for small business owners who need a structured and disciplined approach to improvement.

ActionCoach offers one-on-one coaching, group coaching, and training programs. What sets them apart is their commitment to accountability. Their coaches focus on driving profitability, systematisation, and personal development. They also measure success through metrics—something that makes it easier to track ROI from coaching.

The ActionCoach philosophy centres around creating businesses that work without the owner being involved in every detail. That’s a game-changer for anyone feeling burnt out or overwhelmed.

Best for: Small business owners looking for structure and systems
Programs include: One-to-One Coaching, Group Coaching, Planning Workshops
Website: actioncoachanz.com

4. Profit First Australia

Profit First isn’t just a coaching service—it’s a financial framework that turns traditional accounting on its head. Based on the best-selling book by Mike Michalowicz, the Profit First system helps business owners become permanently profitable by focusing on cash flow and allocating profit before expenses.

What I like most about Profit First is its simplicity. It’s easy to understand, yet incredibly powerful. In Australia, certified Profit First professionals provide one-on-one coaching to help implement the model. They help businesses create bank account structures, allocate funds correctly, and maintain financial discipline.

If your business makes sales but never seems to make money, this approach could be a breakthrough.

Best for: Business owners who struggle with cash flow or profit
Programs include: Profit First implementation coaching, financial strategy sessions
Website: profitfirstaustralia.com.au

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Honourable mentions

While the above services are my top picks, there are also some honourable mentions that deserve a look depending on your industry or goals.

• Business Sight – Offers coaching tailored for trades and service-based industries. Great if you're a sole trader or contractor needing systems and pricing guidance.
• Shirlaws Australia – Specialises in growing and preparing businesses for exit or investment. Ideal for more mature companies.
• Business Blueprint – Run by Dale Beaumont, this coaching business is tech-savvy and provides a lot of value for founders looking to digitise operations.

How to choose the right coach for your business

No matter how good the coaching service is, it has to fit you. I’ve made the mistake in the past of joining a program that looked amazing on paper but didn’t suit my stage of business. The most effective coaching relationships are built on alignment.

Here are a few steps to help you decide:

1. Clarify your goals – Are you trying to grow revenue, improve systems, exit the business, or just find more time?
2. Review testimonials and case studies – Look for examples of businesses like yours.
3. Attend a free session or discovery call – Most coaches offer these. Use it to test for chemistry.
4. Evaluate structure and support – Do they offer one-on-one guidance, community support, or just online content?
5. Be realistic about time and cost – Some programs require a big investment of both.

Why business coaching is worth it

Running a small business in Australia means wearing multiple hats—marketing, sales, bookkeeping, operations, HR. It’s exhausting. A good coach helps you focus on the right things, move faster, and make smarter decisions. It’s not a cost—it’s an investment.

I’ve seen businesses turn around completely just by changing their pricing model or focusing on a profitable customer segment—all thanks to the outside perspective of a coach. The right advice at the right time is often what separates stagnation from growth.

How Thriday fits in

Many business coaches recommend tracking your finances more closely—and that’s exactly where Thriday comes in. Thriday automates your accounting, bookkeeping, and tax, so you can focus on executing the strategies your coach recommends. By removing the burden of financial admin, Thriday gives you clarity over your numbers and the confidence to grow.

If you’re working with a business coach—or thinking about it—Thriday is the perfect companion. You can set budgets, view profit margins, forecast tax, and even automate BAS lodgements, all from one platform.

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Final thoughts

There’s no shortage of business advice out there—but nothing beats having a coach in your corner who understands your business and helps you reach your goals faster. Whether you’re drawn to the high-performance culture of The Entourage, the financial discipline of Profit First, or the structured growth plans from ActionCoach, the right coaching service can be the catalyst for your next big leap.

If you’ve ever felt like you're working too hard for too little return, now might be the time to get a coach—and to get Thriday working behind the scenes.