The Most Profitable Technology Businesses in Australia

February 20, 2024
minutes to read
Bill Liu
Table of Contents

Are you looking to invest in the tech industry in Australia? Look no further than the most profitable technology businesses in the country. From innovative start-ups to established enterprises, the tech landscape in Australia is thriving and full of promise. In this article, we will dive into the rise of technology businesses in Australia, the key sectors contributing to their growth, the top profitable businesses in the industry, and the factors behind their success. We will also explore the role of the government and policies in supporting tech businesses.

The Rise of Technology Businesses in Australia

Since the early 2000s, the tech industry in Australia has been growing at an exponential rate. According to a report from the Australian Bureau of Statistics, the total income of the tech industry has increased by 6.6% annually since 2016. This growth can be attributed to various factors, including the country's highly skilled workforce, favourable regulatory environment, and strategic geographic location.

Factors Contributing to the Growth of Tech Industry

Besides the country's positive attributes, there are specific factors that drive the growth of the tech industry in Australia. Among these include the availability of funding and venture capital. We also cannot overlook the contribution of tech incubators and communities that provide entrepreneurs with the resources, mentoring and networking opportunities they need to scale their businesses. Furthermore, the vast local market and Australia's diverse economy provide a suitable environment for the growth of tech businesses.

It is worth noting that the Australian Government has been instrumental in supporting the growth of the tech industry. The government has invested heavily in research and development, and this has created an ecosystem that supports innovation and entrepreneurship. Additionally, the government has implemented policies that encourage the growth of tech businesses, such as tax incentives and grants for startups.

Key Sectors in the Australian Tech Landscape

The Australian tech industry is diverse, and various sectors contribute to its growth and success. Some of the main areas that have been identified as integral to the tech landscape in the country include software development, cloud computing, hardware manufacturing, fintech, cybersecurity, and biotech.

Software development is a crucial sector in the Australian tech landscape. The country has a highly skilled workforce that is proficient in various programming languages and software development tools. This has led to the growth of software development companies that provide innovative solutions to various industries.

Cloud computing is another sector that is rapidly growing in Australia. With the increasing demand for cloud-based services, many Australian companies are investing in cloud infrastructure to provide reliable and scalable solutions to their customers. This has created numerous job opportunities for cloud engineers and architects.

In recent years, Australia has emerged as a hub for hardware manufacturing. The country has a robust manufacturing industry that provides high-quality products to various markets globally. This has led to the growth of hardware manufacturing companies that produce innovative products such as drones, robots, and medical devices.

Fintech is another sector that is experiencing significant growth in Australia. The country has a well-developed financial services industry, and many fintech companies are leveraging this to provide innovative solutions to customers. Some of the areas that fintech companies are focusing on include payment processing, lending, and personal finance management.

Cybersecurity is a critical sector in the Australian tech landscape. With the increasing threat of cyber attacks, many Australian companies are investing in cybersecurity solutions to protect their data and systems. This has led to the growth of cybersecurity companies that provide innovative solutions to various industries.

Biotech is a rapidly growing sector in Australia. The country has a vibrant life sciences industry that is focused on developing innovative solutions for various health challenges. This has led to the growth of biotech companies that are developing new drugs, medical devices, and therapies.

In conclusion, the tech industry in Australia is experiencing significant growth, and various factors are contributing to this growth. With the government's support, a highly skilled workforce, and favourable business environment, the tech industry is poised for even more growth in the future.

Top Profitable Technology Businesses in Australia

When it comes to technology businesses, Australia has seen some incredible success stories. These companies have not only made a name for themselves in the country but have also gained international recognition. Let's take a closer look at some of the top profitable technology businesses in Australia that have captured the world's attention.


Atlassian is a company that has come a long way since its inception in 2002. The company was co-founded by Mike Cannon-Brookes and Scott Farquhar and provides collaboration and productivity software. Atlassian has received multiple accolades and recognitions, including being listed twice by Forbes as one of the most innovative companies globally. Their flagship product, Jira, has been used globally by over 65,000 clients, including NASA, Twitter, and Airbnb.

Atlassian's success can be attributed to its unique culture and values. The company follows an open and transparent work culture, which has helped it attract and retain top talent. Atlassian also believes in giving back to the community and has donated millions of dollars to various charitable causes.


Canva is another Australian technology business that has taken the world by storm. The company was founded by Melanie Perkins, Cameron Adams, and Cliff Obrecht in 2013 and has been dubbed Australia's first unicorn. Canva is a graphic-design website that enables users to create professional designs for web or print.

Canva's success can be attributed to its user-friendly interface and its ability to cater to the needs of both professionals and beginners. The company has over 15 million users globally and is valued at $6 billion. Canva has also been recognised for its unique work culture and was awarded the 2020 Great Place to Work Award.


Afterpay is a technology company that has disrupted the retail industry. The company was founded by Nick Molnar and Anthony Eisen in 2014 and provides a buy now, pay later service. Afterpay boasts of over 11 million registered users and 63,000 retailers globally.

Afterpay's success can be attributed to its ability to cater to the needs of millennials and Gen Z consumers who prefer to pay for their purchases in instalments. The company has also been recognised for its unique business model and was awarded the Fintech Organisation of the Year award at the 2020 Finnies Awards. Afterpay's success is evident, as the company is valued at over $28 billion.

WiseTech Global

WiseTech Global is an Australian software company that integrates supply chain systems. The company has been recognised extensively at home and globally, with its founder and CEO Richard White also receiving numerous awards himself. More than 12,000 logistics companies globally use their software.

WiseTech Global's success can be attributed to its ability to provide innovative solutions to the logistics industry. The company's software has helped streamline logistics operations, making them more efficient and cost-effective. In 2019, the business reported revenue growth of 57%, which is a testament to its success.


Xero is a cloud-based accounting software company that provides services to small and medium-sized businesses. The company was founded by Rod Drury in 2006 and has become very popular, with over two million subscribers in over 180 countries. Xero is listed on both the Australian Securities Exchange and the New Zealand Exchange and is valued at over $14 billion.

Xero's success can be attributed to its ability to provide cost-effective and user-friendly accounting software to small businesses. The company's software has helped small businesses manage their finances more efficiently, allowing them to focus on growing their business. Xero has also been recognised for its unique work culture and was awarded the Best Workplace in Asia award in 2020.

In conclusion, these technology businesses have not only made a name for themselves in Australia but have also gained international recognition. Their success can be attributed to their unique business models, innovative solutions, and user-friendly interfaces. These companies are a testament to the fact that Australia has a thriving technology industry that is only set to grow in the coming years.

Factors Behind Their Success

So, what factors contributed to the success of these tech businesses?

Innovative Business Models

One of the critical factors behind the success of the companies listed above is their innovative business models. Many of these businesses have introduced disruptive models that challenge traditional business approaches.

Strong Leadership and Management

Behind every successful business is a strong and capable leadership team. The founders and CEOs of these businesses have an entrepreneurial mindset and a strong vision. They have been able to attract the right talent, secure funding, and navigate the challenges that come with scaling a business.

Effective Marketing Strategies

A good marketing strategy is critical in the tech industry. These companies have been able to generate brand awareness and attract customers through effective marketing. Social media platforms have been instrumental in creating and maintaining an online presence, and word-of-mouth referral has been crucial in spreading the word among the target audience.

Global Expansion and Partnerships

Global expansion is key in the tech industry, and these companies have taken advantage of it. They have established partnerships, made acquisitions, and entered new markets, thus expanding their customer base and revenue streams.

The Role of Government and Policies in Supporting Tech Businesses

The Australian government has taken significant steps to support the growth of the tech industry. The government has introduced policies and initiatives aimed at reducing regulatory barriers and providing funding opportunities for businesses. Let us take a closer look:

Government Initiatives and Funding

The government has a range of initiatives that support and encourage innovation, such as the Research and Development Tax Incentive. The initiative provides tax offsets for eligible R&D activities. Through this initiative, businesses can get up to 43.5% of their R&D expenditure back as a cash refund.

Regulatory Environment and Intellectual Property Protection

The government has created a favourable regulatory environment for businesses. It has enacted policies to reduce the regulatory burden on businesses, support intellectual property protection and ensure Australia's cybersecurity. These policies provide the necessary foundation for tech companies to thrive.

Encouraging Research and Development

The Australian government recognises the need for sustainable growth and development of the tech industry. It has allocated funding for research and development to support the creation of new products and services in the industry, thus ensuring the industry's continued growth.

In conclusion, the Australian tech industry is thriving, and the companies mentioned above represent just a fraction of the successful ventures. The growth and success of these businesses can be attributed to various factors, including innovative business models, strong leadership, effective marketing strategies and government support. Investing in the tech industry in Australia is a worthwhile consideration, and with the right business idea and support, the possibilities are endless.

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360  AFSL 241167 (Regional Australia Bank).  Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you.

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