How to find the right location for your business

February 20, 2024
minutes to read
Michael Nuciforo
Table of Contents

Starting a new small business requires decisions across so many different facets. As a new business owner, you'll have to confirm your business name, branding, and ideal work location. Picking the right place for your business is one of the most important decisions you can make, and it can have a massive impact on your success. From major cities to smaller towns, you can select the place that best aligns with your business goals. So how do you pick the best location for your business? Let's dive in.

Step 1: Consider what's best for your type of business

The type of small business you run will be one of the first factors in determining where to open your business. Many industries are clustered together in certain areas due to their relatedness, so think about what other businesses might be nearby that could benefit you. For example, if you're opening a surf apparel store, look for a location near the beach that will draw customers in. If you are opening a restaurant, it's beneficial to be in high-visibility areas. Additionally, consider whether specific industries prefer more rural or urban settings; sometimes, this will make your decisions easier.

Step 2: Research potential locations that meet your needs  

Demographics play an important role when selecting a good location for any business, as different target markets tend to live in different areas. Suppose you want to reach a specific age group or income level, research locations based on these criteria. Additionally, research traffic patterns such as foot traffic versus vehicle traffic; some businesses rely heavily on foot traffic while others may need access from highways. Speak to the local council as they can provide information or help guide you on where might be best.

Step 3: Identify properties based on your preferences

After you make a shortlist, it's time to inspect some properties. When looking at properties, ensure potential customers can easily find and get to your business without too much trouble; if it is too far out of the way, they may not even bother making an effort. Also consider factors such as parking availability, accessibility to public transportation, and special features like onsite amenities or high ceilings that could benefit your business operations.

Tip – To help you decide, create a list of important key factors when selecting a business location. List them all and put them on a spreadsheet. Some critical factors could be the distance from home, proximity to other related businesses, projected rental fees etc. As you assess location options, rank them from 1 to 5, with 5 being the best.

Step 4: Make a formal enquiry  

There are several ways to find potential properties for rent. You can check online real estate listings or use services like REA or Domain, which specialise in commercial real estate listings. Additionally, it would help if you talked with local agents who specialise in commercial real estate; they may have access to properties that aren't listed publicly yet and may be able to help negotiate terms on your behalf.  

Step 5: Negotiate terms

Once you've found the properties that meet your needs and budget, it's time to start negotiating terms with the agent. Consider factors such as rental rate per square foot, lease term length (typically between 3-5 years), security deposit amounts, maintenance fees, and additional costs such as insurance premiums or taxes on top of rent payments. You'll also want to understand what renewal options are available and who pays for upgrades to the property. Make sure you thoroughly understand all terms before signing anything.

Step 6: Sign the lease agreement

A lease agreement is a legally binding contract between the landlord and yourself (the tenant). It outlines the terms of renting a property, including the duration of the lease, rental payments, and other conditions. If you're starting a business, it's essential to understand the basics of leasing to ensure you get the best deal possible when searching for commercial space. Get an online legal services firm like Sprintlaw involved to make sure everything runs smoothly.

Finding the right property for your business requires careful consideration of all elements involved to ensure success down the line. Before signing any agreements, both parties must understand precisely what's being agreed upon—so take some extra time upfront to ensure all conditions are clearly outlined and agreed upon by both parties. With careful research into demographics and traffic patterns in Australia, you can find the perfect spot for taking off with success.

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