How to Get Funding for Fitness Businesses

February 20, 2024
minutes to read
Jaala Alex
Table of Contents

If you're an entrepreneur looking to start a fitness business in Australia, funding is likely to be a key concern. But with so many financing options available, it can be difficult to know where to start. In this guide, we'll take you through everything you need to know about getting funding for your fitness business. From understanding the business landscape to preparing for funding applications, we'll cover it all. Let's dive in.

Understanding the Fitness Business Landscape in Australia

The fitness industry is a dynamic and exciting sector that is growing rapidly. With the increasing awareness of the importance of health and wellness, more and more people are looking to incorporate fitness into their daily lives.

The 2019 State of Australia Fitness Industry Report revealed that the market value of the fitness industry was $2.1 billion, and the number of fitness facilities had grown by 4.7% in the past year. This growth is expected to continue as people become more health-conscious and seek out new ways to stay fit and active.

Market Trends and Opportunities

One trend that has emerged in recent years is the rise of boutique fitness studios. These smaller, specialised gyms offer unique workout experiences and have become increasingly popular, particularly among millennials. The popularity of boutique fitness studios can be attributed to their personalised approach to fitness, as well as the sense of community that they foster among their members.

Another opportunity in the fitness market is online personal training and coaching. With the growth of digital technology, many fitness enthusiasts are turning to online training as a convenient and affordable alternative to traditional gym memberships. Online personal training allows individuals to work with a qualified personal trainer from the comfort of their own home, at a time that suits them. This flexibility has made online training a popular choice for those with busy lifestyles.

Challenges and Competition

Despite the growth and opportunities in the fitness industry, there are also challenges and competition to be aware of. Large gym chains and fitness franchises dominate the market, making it difficult for smaller businesses to compete. However, this does not mean that smaller businesses cannot succeed. By offering something unique and different, such as specialised classes or a more personalised approach to fitness, smaller businesses can carve out a niche for themselves in the market.

Another challenge facing the fitness industry is the cost of equipment and facilities. This can be a significant barrier to entry for new businesses, as the initial investment required can be substantial. However, there are ways to overcome this challenge. For example, some businesses choose to lease equipment rather than buy it outright, while others opt for a more minimalistic approach to their facilities, focusing on offering high-quality classes and services instead.

In conclusion, the fitness industry in Australia is a thriving and exciting sector that offers a wealth of opportunities for business owners. By staying up-to-date with the latest market trends and offering something unique and different, businesses can succeed in this competitive market.

Types of Funding for Fitness Businesses

When it comes to funding your fitness business, there are several options available. Let's take a look at some of the most common:

Bank Loans

One of the most traditional methods of financing a business is through a bank loan. This involves borrowing money from a bank and paying it back over time with interest. While it can be difficult to qualify for a bank loan, it is often a good choice for businesses with a solid business plan and a proven track record of success.

It is important to remember that when you take out a bank loan, you will be required to make regular payments, which can put a strain on your cash flow. However, if you are confident in your ability to make these payments and have a plan in place to repay the loan, a bank loan can be a good option for financing your fitness business.

Government Grants and Schemes

There are several government grants and schemes available to entrepreneurs looking to start a fitness business. These include the Start Up Loans scheme, which provides loans of up to £25,000 for new businesses that have been trading for less than 24 months. The New Enterprise Allowance scheme also offers financial support and mentoring for those starting a new business, including fitness businesses.

Applying for a government grant or scheme can be a lengthy process, but it can be a great way to secure funding for your fitness business without having to take on debt. It is important to research the different options available and ensure that you meet the eligibility criteria before applying.


Crowdfunding involves raising money from a large number of people, usually through an online platform. This can be a good option for businesses that have a strong following or a unique concept that resonates with a large audience.

When using crowdfunding to fund your fitness business, it is important to have a clear and compelling pitch that will attract potential investors. You will also need to offer rewards or incentives to encourage people to invest in your business. Crowdfunding can be a great way to raise funds and build a community around your business.

Angel Investors and Venture Capital

Angel investors and venture capitalists provide funding in exchange for equity in the business. This can be a good option for businesses with a high growth potential, as these investors are often looking for the next big thing.

When seeking funding from angel investors or venture capitalists, it is important to have a strong business plan and a clear vision for the future of your fitness business. You will also need to be prepared to give up a portion of your ownership in the business in exchange for funding.

Bootstrapping and Personal Savings

If you're not able to secure funding from outside sources, you can always rely on your own savings and resources to start your fitness business. While this can be a risky option, it also gives you complete control over your business and its finances.

When bootstrapping your fitness business, it is important to be frugal and make smart financial decisions. You may need to start small and gradually build up your business over time. However, with hard work and dedication, bootstrapping can be a great way to turn your fitness business dreams into a reality.

Creating a Compelling Business Plan

No matter which funding option you choose, having a solid business plan is essential. Your business plan should outline your goals, target market, competition, marketing strategy, and financial projections. Let's take a closer look at each section:

Executive Summary

The executive summary is the first section of your business plan and should provide a brief overview of your business and its goals. It should be concise yet informative, highlighting the key points of your business plan. A well-written executive summary can make all the difference in securing funding for your business.

For example, if you are starting a fitness business, your executive summary could include information about the current state of the fitness industry in Australia, the gap in the market that your business aims to fill, and your unique selling proposition.

Market Analysis

The market analysis section should provide an in-depth analysis of the fitness industry, including trends, opportunities, and challenges. This section is essential for understanding your target market and identifying your competition.

You could include information about the current trends in the fitness industry, such as the rise of boutique fitness studios and the increasing popularity of online fitness classes. You could also analyse the demographics of your target market, such as age, gender, and income level.

Additionally, you could research your competition and identify their strengths and weaknesses. This information can help you differentiate your business and develop a unique value proposition.

Marketing and Sales Strategy

Your marketing and sales strategy should outline how you plan to reach your target market and promote your services. This could include social media, email marketing, events, and partnerships with other businesses.

You could also consider offering introductory promotions or referral discounts to incentivise new customers to try your services. This can help you build a loyal customer base and generate positive word-of-mouth marketing.

Another effective marketing strategy is to partner with other businesses in your community. For example, you could partner with a local health food store to offer a package deal on fitness classes and healthy snacks.

Financial Projections

Your financial projections should include details such as start-up costs, projected revenue, and break-even analysis. This information is essential for potential lenders and investors to evaluate the viability of your business.

You could also include a cash flow forecast, which outlines the expected inflows and outflows of cash for your business over a specific period of time. This can help you identify potential cash flow issues and plan accordingly.

Additionally, you could consider creating a sensitivity analysis, which shows how changes in key variables such as pricing or sales volume can impact your financial projections. This can help you identify potential risks and opportunities for your business.

Preparing for Funding Applications

Starting a fitness business can be a daunting task, but with the right funding, you can turn your dreams into a reality. However, securing funding for your fitness business can be a challenging process that requires careful planning and preparation. Here are some tips to help you along the way:

Gathering Necessary Documentation

Before applying for funding, it's essential to have all the necessary documentation in place. This includes your business plan, financial statements, tax information, and any other relevant documents. These documents will help potential lenders and investors understand your business and determine whether it's a good investment opportunity.

When creating your business plan, make sure to include a detailed description of your products or services, target market, marketing strategy, and financial projections. Your financial statements should include your income statement, balance sheet, and cash flow statement. It's also important to have your tax information in order, including any outstanding tax liabilities or payments.

Improving Your Credit Score

Your personal credit score can have a significant impact on your ability to secure funding. Most lenders and investors will check your credit score before deciding whether to invest in your business. A good credit score demonstrates that you're a responsible borrower and are more likely to repay any loans you receive.

If your credit score is low, take steps to improve it before applying for funding. This could include paying off outstanding debts, disputing any errors on your credit report, and making all your payments on time. A higher credit score will increase your chances of securing funding and getting better interest rates.

Demonstrating Industry Knowledge and Experience

Potential lenders and investors will want to see that you have a good understanding of the fitness industry and relevant experience. This demonstrates that you're knowledgeable about your business and have the skills and expertise needed to make it a success.

Emphasise your qualifications and any relevant experience you have during the application process. This could include certifications, degrees, or previous work experience in the fitness industry. Highlight any unique skills or knowledge you have that sets you apart from other entrepreneurs.

Additionally, research the latest trends and developments in the fitness industry. This will show potential lenders and investors that you're up-to-date on industry changes and are prepared to adapt your business accordingly.

With the right planning and preparation, getting funding for your fitness business can be a manageable process. Remember to explore all your options, create a solid business plan, and present yourself and your idea in the best possible light. Good luck on your journey to entrepreneurship!

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360 AFSL 241167 (Regional Australia Bank). Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you. Team Thrive No 2 Pty Ltd ABN 26 677 263 606 (Thriday Accounting) is a Registered Tax Agent (No.26262416).

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