How To Raise Money With Crowd-Sourced Funding

February 20, 2024
minutes to read
Ben Winford
Table of Contents

Accessing capital is often a significant hurdle when trying to get a new venture off the ground. Traditional funding avenues may not always be viable, making it essential for entrepreneurs to explore alternative options. One such avenue gaining prominence is crowd-sourced funding, and within this realm, Birchal stands out as the most popular platform for small businesses to raise money from in Australia. From standout successes like Thriday and Bunsters, learn how to raise funds from crowd-sourcing funding in this detailed blow.

What Is Crowd-Sourced Funding?

Simply put, crowd-sourced funding or CSF for short, involves raising capital from many people, each contributing a relatively small amount. This democratised approach to financing has proven to be a game-changer for many small businesses.

Birchal, in particular, is a platform that has carved a niche in Australia by focusing on the needs of small businesses. It provides a space where entrepreneurs can connect with a community of supporters, turning their ideas into reality.

Overview of the Birchal Platform

Birchal, a platform specifically designed for small businesses, operates on the principle that every business idea deserves a chance. It provides a user-friendly interface, making it accessible for entrepreneurs new to crowd-sourced funding.

With features such as campaign tracking, secure payment processing, and an engaged community, Birchal empowers small business owners to take control of their financial destiny.

Some of the key features and benefits of Birchal are:

  1. Visibility: Birchal offers a platform where businesses can showcase their ideas to a broad audience, increasing brand visibility and reaching potential investors.
  2. Community Building: Beyond just funding, Birchal helps build a community around a business. This engaged audience can become brand ambassadors, spreading the word and fostering long-term relationships.

Rules for Raising Money on Birchal

Before diving into a crowd-sourced funding campaign on Birchal, it's crucial to understand and adhere to the legal guidelines. Each region may have specific regulations governing such fundraising activities. Ensuring compliance protects the business and fosters trust among potential investors.

Guidelines for a Successful Campaign

Crafting a compelling campaign is an art. Entrepreneurs should focus on clearly communicating their vision, demonstrating the feasibility of their ideas, and highlighting the potential benefits for investors. Visual elements, such as videos and infographics, can significantly enhance the appeal of a campaign.

Benefits of Crowd-Sourced Funding

Access to Capital

For small businesses, accessing capital is often a challenge. Crowd-sourced funding opens doors to a diverse pool of investors, each contributing a small amount. This cumulative approach can quickly add up, providing the capital needed for growth or innovation.

Building a Community of Supporters

Beyond the financial aspect, crowd-sourced funding allows businesses to build a community of supporters who believe in their vision. This engaged audience can offer valuable feedback, act as beta testers for new products, and become long-term customers.

Increased Brand Visibility

Participating in a crowd-sourced funding campaign on Birchal can significantly boost a business's visibility. As the campaign gains traction, it attracts attention from media, influencers, and potential customers, creating a ripple effect of exposure.

Steps to Crowd-Sourced Funding Success

1. Planning and Preparation

Success in crowd-sourced funding begins with meticulous planning. Clearly define the campaign's goals, identify the target audience, and establish a realistic funding target. Thorough preparation sets the foundation for a compelling campaign.

2. Crafting a Compelling Campaign

A successful campaign tells a story. Entrepreneurs should focus on creating a narrative that resonates with potential investors. Highlight the problem the business aims to solve, showcase the uniqueness of the product or service, and clearly outline the impact of the investment.

3. Engaging in Discussions and Leveraging Workshops

Birchal encourages active engagement through discussions and workshops. Entrepreneurs should use these opportunities to connect with their audience, gather feedback, and fine-tune their campaigns. The fishbowl method, promoting open dialogue, can be particularly effective in fostering a sense of community.

Australian Crowd-Sourced Funding Success Stories


Thriday (formerly known as Thrive) broke the record for the fastest and largest crowd-sourced funding campaign in March 2021, when it hit it's target of $3 million in only three days. Thriday has since raised a further $6 million from NAB Ventures.

Zero Co

Zero Co broke Thriday's record by raising $5 million in an oversubscribed round. Zero Co also received backing from venture capital firms.

Key Takeaways

Birchal offers a transformative platform for small businesses seeking financial support. By effectively understanding the nuances of crowd-sourced funding, adhering to the platform's guidelines, and leveraging community engagement, entrepreneurs can position their campaigns for success. Australian success stories such as Thriday and Zero Co underscore the platform's versatility, making Birchal a compelling choice for businesses across diverse industries. As you embark on your crowd-sourced funding journey, remember that with Birchal, every idea has the potential to flourish.

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360  AFSL 241167 (Regional Australia Bank).  Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you.

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