How to Start a Business From Scratch

February 20, 2024
minutes to read
Michael Nuciforo
Table of Contents

Starting a business from scratch demands careful planning, strategic execution, and a dash of entrepreneurial spirit. Over 1,000 new businesses in Australia are launched daily, so you will have plenty of competition to survive. Despite the challenges companies face, such as the closure of nearly 390,000 businesses last year, the resilience of entrepreneurs shines through, with more than 406,000 new ventures emerging in the same period. In this blog, we will go through the critical stages of turning your idea into reality and uncover what it takes to become a successful business owner.

Step 1. Nurturing Your Idea

Your business journey begins with a spark of inspiration. Take the time to refine your idea into a well-conceptualised plan. Research market gaps, understand consumer needs, and assess the competitive landscape. According to recent studies, thorough market research significantly increases the likelihood of business success, with 42% of startups attributing their achievements to market-driven insights. 

When collecting marketing research, use surveys, focus groups, competitor analysis, and social media listening to gather valuable insights into consumer needs, market trends, and competitor strategies. Engage directly with your target audience to understand their preferences, pain points, and purchasing behaviour. Additionally, leverage online tools and industry reports to supplement your research efforts. By adopting a multifaceted approach, you can gather comprehensive data to inform your business decisions and position your venture for growth.

Top Tip: Dive deep into the online and app store reviews of the existing comparable products in the market. It can be a handy way to fast-track your understanding of market needs and gaps in what your potential competitors are providing.

Step 2. Building a Solid Foundation

A robust business plan serves as your roadmap to success. Include critical elements such as your mission statement, market analysis, and financial projections. Did you know businesses with a formal business plan are 16% more likely to achieve viability? Investing time and effort into crafting a comprehensive plan sets a strong foundation for your venture's growth and sustainability.

Writing a business case involves thorough research and analysis to justify a proposed project or investment. Start by outlining the business's objectives, scope, and expected outcomes. Conduct market research to assess demand, competition, and potential risks. Quantify the financial implications, including costs, revenue projections, and return on investment. Clearly articulate the benefits and value proposition of the project, addressing stakeholder concerns and potential obstacles. Present the case in a structured format, incorporating data-driven insights and supporting evidence to build a compelling argument for approval and implementation. Finally, you should regularly review and update the business case as circumstances evolve, ensuring alignment with organisational goals and priorities.

Top Tip: Ensure your business plan includes a clear and concise executive summary that effectively communicates your venture's key objectives and strategies. Only some people will have the patience to read the whole document, so conveying the key messages upfront is invaluable.

Step 3. Leveraging Technology

In today's digital age, technology is pivotal in business operations. Invest in user-friendly software solutions to streamline processes and enhance efficiency. Recent surveys reveal that 78% of small businesses consider technology essential for success. Whether it's accounting software, CRM systems, or website hosting, integrating technology into your business operations empowers you to stay ahead of the curve.

In Australia, small business digital adoption has seen significant growth in recent years, driven by technological advancements and changing consumer behaviour. According to a survey by the Australian Bureau of Statistics, around 61% of small businesses reported having a web presence in 2020, indicating a steady increase in online visibility. Additionally, the COVID-19 pandemic acted as a catalyst for digital transformation, with many small businesses embracing e-commerce platforms, digital marketing strategies, and remote work solutions to adapt to changing market dynamics. 

Despite this progress, there is room for improvement, as some small businesses continue to face challenges in adopting digital technologies due to limited resources, technical expertise, and digital literacy. However, with ongoing government initiatives and increased awareness about the benefits of digitalisation, the trend towards small business digital adoption is expected to continue upwards in the coming years.

Top Tip: Experience the power of automation with Thriday's financial management platform. Sign up for free today and streamline your business back office in minutes.

Step 4. Establishing Your Brand

A strong brand identity sets you apart in a crowded marketplace. Collaborate with brand consultants to develop a compelling visual identity that resonates with your target audience. Creating a brand for a new small business involves defining your unique identity, values, and personality to resonate with your target audience. 

Start by conducting market research to understand your audience's preferences and competitors' positioning. Develop a compelling brand story communicating your mission, vision, and differentiation. Design a memorable visual identity, including a logo, colour palette, and typography that reflects your brand essence. Consistency is vital across all touchpoints, from your website and social media presence to packaging and customer interactions. Did you know that consistent branding across all channels can increase revenue by up to 23%? By investing in brand development, you not only enhance brand recognition but also foster customer loyalty and trust.

Top Tip: You must invest time and effort to build a strong brand. It doesn't happen by luck. Engage with your audience authentically and build relationships to foster brand loyalty and advocacy.

Step 5. Networking and Support

Entrepreneurship can be a lonely journey, but it doesn't have to be. Surround yourself with a supportive network of fellow entrepreneurs, mentors, and industry experts. According to recent studies, entrepreneurs who engage with a strong support network are 10% more likely to succeed. Attend networking events, join business groups, and seek opportunities to connect with like-minded individuals who can offer guidance and support.

Top Tip: Put yourself out there; the more people you tell about your business and what support you need, the more help will come in your direction. You'll be surprised by how generous people will be in supporting you.

Insights from Thriday's CEO

As the co-founder of two startups, Thriday and Parkhound, here are some invaluable lessons I've learned along the way:

  • Validate your idea and conduct thorough market research before taking the plunge. If you decide to do business, you need to be all in, so do the work in advance so you can avoid investing all this time and money into something that you may look back on and say, 'I can't believe I didn't look into this before I started'.
  • Communicate openly with your support network, setting clear expectations about the demands of entrepreneurship. Undoubtedly, your relationship with partners, family and friends will change drastically after starting a business. Having open conversations about this likelihood of this upfront makes it smoother for everyone involved.
  • Surround yourself with trusted advisors and mentors who can provide valuable insights and guidance. You need a cast of thousands to succeed, so build a powerhouse network to help you navigate the ups and downs of running a business.
  • Embrace the journey with patience and perseverance, recognising that success results from sustained effort and resilience. If you find satisfaction in both the good and the bad and treat negative experiences as learnings, you will find that you can lead no matter what storms are forming around you.

Elevate Your Entrepreneurial Journey with Thriday

At Thriday, we understand the challenges and opportunities that accompany entrepreneurship. Our all-in-one financial management solutions empower businesses to thrive in a competitive landscape, providing automated banking, accounting and tax solutions to optimise your growth and profitability. Whether you're a budding entrepreneur or an established business owner, Thriday is your trusted partner on the path to success. 

Key Takeaways

Starting a business is a bold venture that requires dedication, perseverance, and strategic planning. By following these essential steps and leveraging the right tools and resources, you can set yourself up for success in the competitive business landscape. Remember, financial management is a critical aspect of business success, and Thriday is here to support you every step of the way. Join for free today and embark on your entrepreneurial journey with confidence.

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360  AFSL 241167 (Regional Australia Bank).  Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you.

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