Thriday Selected for LaunchVic 30X30 Program

February 20, 2024
4
minutes to read
by
Jaala Alex
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The 30X30 program is an initiative launched by LaunchVic, a Victorian government agency responsible for supporting and growing the startup ecosystem in the Australian state of Victoria. The program aims to support the development of 30 high-growth, globally scalable startups in Victoria by 2030.

The 30X30 LaunchVic program is part of a broader strategy by the Victorian government to position the state as a hub for innovation and entrepreneurship. By supporting high-growth startups, the program aims to create new jobs, attract investment, and drive economic growth in Victoria.


The program is open to startups across various industries, including technology, health, education, and social enterprise. The startups must have a presence in Victoria and demonstrate their commitment to growing their business in the state.

Thriday's automated bookkeeping and accounting platform, which streamlines financial admin for small businesses, is excited to announce it has been selected in the 2023 program intake and is well-positioned to take advantage of the program's tailored support for scale-up founders.

We are thrilled to be accepted into LaunchVic's 30X30 program," said Michael Nuciforo, co-founder and CEO of Thriday. "The first program included household names like Mr Yum and July, and this program will provide us with the resources, mentorship, and networking opportunities to accelerate our growth to the next level."

Thriday, which has raised $9 million in total, has launched a next-generation accounting platform that automates bookkeeping, calculates taxes, and shows the health of a business in real time. With built-in bank accounts* and Visa Debit cards*, banking happens in the same platform as accounting, with no need to navigate between different tools. Thriday's solution saves business owners a huge amount of time and reduces the need for finance knowledge or training.

LaunchVic's 30X30 program provides sponsored executive education and access to a range of mentors who have been through the scaling journey as a leader in either HR, Operations, or Finance. Thriday's leadership team will also have access to LaunchVic's extensive domestic and international networks and media and marketing opportunities to profile their scale-up.

"We have ambitions to launch Thriday overseas, and the 30X30 program will give us the support and guidance to do that," said co-founder and COO Ben Winford. "Thriday's platform is a game-changer for small businesses, and we believe we have the potential to make a significant dent in a market worth $1 trillion globally."

"We have ambitions to launch Thriday overseas, and the 30X30 program will give us the support and guidance to do that."


Thriday's acceptance into the 30X30 program is a significant milestone for the startup and a testament to its innovative approach and vision for the future of financial technology. With the tailored support of LaunchVic, they are well-positioned to accelerate their growth and make a significant impact in the industry.

Thriday joins the likes of e-commerce platform Preezie, electric charging provider JET Charge, and education provider Fourth Rev in this year's program intake.

The other startups in cohort 2 include:

LaunchVic 30X30 Program FAQs

What is the LaunchVic 30X30 program?

The LaunchVic 30X30 program is an initiative launched by the Victorian government's startup agency, LaunchVic, to support 30 high-potential startups on their path to becoming unicorn businesses (valued at over $1 billion).

Who is eligible to apply for the LaunchVic 30X30 program?

The program is open to startups based in Victoria, Australia. Eligible startups must have a minimum viable product or service, a clear business model, and high growth and scalability potential.

What kind of support does the program offer to selected startups?

The program offers a range of support to selected startups, including mentorship from experienced entrepreneurs, access to industry networks, tailored coaching and training programs, and exposure to potential investors and customers. The program also provides funding to cover the costs of training and travel.

How are the selected startups chosen?

The selected startups are chosen through a rigorous application and selection process involving a written application, presentation, and interview with a panel of industry experts. The selection criteria include factors such as the team's strength, the business model's scalability, and the potential for social impact.

What are the benefits of participating in the LaunchVic 30X30 program?

Participating in the program can provide startups with valuable support, resources, and connections that can help accelerate their growth and success. The program also offers exposure and recognition to the broader startup community, which can help attract customers, investors, and strategic partners.

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360 AFSL 241167 (Regional Australia Bank). Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you. Team Thrive No 2 Pty Ltd ABN 26 677 263 606 (Thriday Accounting) is a Registered Tax Agent (No.26262416).

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