Top 3 Motivations for Starting a Business

February 20, 2024
minutes to read
Jaala Alex
Table of Contents

Launching a successful enterprise takes a lot of courage, hard work, and determination. People start businesses for various reasons, ranging from financial independence to passion and purpose. In this article, we will explore people's different motivations for running a business and how Thriday can free up to allow you to achieve your business goals.

1. Financial Freedom 

For most people, financial independence is the primary motivation behind launching a business. Many entrepreneurs want to be their own boss, set their own hours, and be in control of their financial future. Building a profitable business can provide steady income and growth opportunities, leading to greater wealth and financial security. 

It is no secret that many people start businesses hoping for financial success. Some may have had previous financial difficulties and want to take control of their financial futures. Others may have seen an opportunity in the market or have a passion for entrepreneurship. Regardless, the desire for financial stability and success is a common reason for starting a business. 

According to recent research, financial security is the number one reason people start businesses. A study by Guidant Financial found that 23% started a business for financial security. Other cited reasons included the desire to pursue a passion (19%), dissatisfaction with corporate jobs (12%), and the opportunity to create a legacy (9%). 


2. Passion and Purpose 

For many entrepreneurs, starting a business is less about financial gain and more about pursuing a passion or purpose. When you are passionate about something, separating your work from your personal life can be difficult. Starting a business around a passion can allow you to turn your hobby or interest into something so much more. 

Many people start a business to escape the corporate grind. Starting a business can offer more flexibility and autonomy, which can appeal to those who desire more work-life balance or have other personal priorities, such as family obligations or travel goals. 


3. Personal Fulfilment 

Another common motivation for starting a business is personal fulfilment. Many people start a business because they want to do something they are passionate about or are interested in. In this category, we can include motivations such as pursuing a hobby, living a dream, and doing something that they find meaningful.  

For this group, starting a business is a way to contribute to society and create a positive impact. These individuals may have a mission or social responsibility to address a particular issue, such as environmental sustainability or social justice. Starting a business allows them to create a tangible solution that can help improve society. 

How Thriday Can Help   

Regardless of what motivates you to start a business, managing your finances can be time-consuming and complex. That's where Thriday comes in. Thriday is a next-generation platform that automates banking, accounting, and tax processes, freeing up your time so that you can focus on achieving your business dreams. 

Whether you're starting a business to pursue a passion, gain financial independence, or create a legacy, Thriday's automated software can help you streamline your financial management and reduce the administrative burden of running a business. 

With Thriday, you can have peace of mind knowing that your financial management is taken care of, allowing you to concentrate on growing and developing your business. You can join for free today.


Business Motivation FAQs 

Why do people start businesses? 

People start businesses for various reasons, including the desire for financial independence, the opportunity to pursue a passion or interest, the potential for greater flexibility and work-life balance, the desire to be their own boss, and the potential to build something meaningful and impactful. 

What are some common motivators for starting a business? 

Some common motivators for starting a business include the desire to solve a particular problem or fill a gap in the market, the desire to create a legacy, the need for additional income, the desire to have control over one's career and work, and the desire to be part of a community of like-minded individuals.  

What are some risks associated with starting a business? 

Starting a business can be risky, and some potential risks include financial instability, market volatility, legal liabilities, operational challenges, and the potential for failure. It's important to carefully assess these risks before starting a business and have a solid plan to mitigate them. 

How can I know if starting a business is right for me? 

There's no one-size-fits-all answer to this question, but some things to consider include your personality, skills, interests, financial situation, willingness to take risks, and long-term goals. It can also be helpful to speak with other entrepreneurs and seek guidance from experienced mentors or advisors.  

What are some key steps to take when starting a business? 

Some key steps to starting a business include conducting market research, developing a business plan, securing funding, registering your business, obtaining any necessary licenses or permits, building a team, and launching and marketing your product or service. 


There are numerous reasons why individuals decide to start a business. The desire for financial freedom drives some people, while others are motivated by the need for creative expression or the pursuit of a passion. Some individuals may have identified an untapped market opportunity, while others may want to control their destiny. Regardless of the specific motivation, starting a business requires hard work, dedication, and a willingness to take risks. Ultimately, the satisfaction of building something from the ground up and seeing it succeed can be a powerful motivator that inspires individuals to pursue entrepreneurship.

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360  AFSL 241167 (Regional Australia Bank).  Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you.

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