From YouTube Sensation to Business Guru: What MrBeast Can Teach Small Business Owners

February 20, 2024
minutes to read
Michael Nuciforo
Table of Contents

If you haven't heard of YouTube extraordinaire MrBeast, you have probably been living under a rock for the last few years. In this blog, we will delve into the extraordinary journey of MrBeast and uncover the lessons that small business owners can learn from his success. As the preeminent social media figure in the world today, MrBeast has not only amassed millions of subscribers but has also built a powerful brand through his unique approach to content creation and social media philanthropy. Join us as we explore the rise of MrBeast and discover the practical strategies you can implement for your small business today.

Who is MrBeast? 

Before we dive into the lessons, let's learn more about the man behind the phenomenon. MrBeast, whose real name is Jimmy Donaldson, is a popular YouTuber and philanthropist known for his extravagant and charitable stunts. Born on May 7, 1998, in Greenville, North Carolina, United States, MrBeast gained significant fame through his unique content and charitable giveaways.  

MrBeast started his YouTube channel in 2012, creating various types of content such as gaming videos, vlogs, and challenges. However, he rose to prominence in recent years by focusing on attention-grabbing videos featuring large-scale challenges and jaw-dropping philanthropic acts. 

One factor contributing to MrBeast's fame was his ability to push the boundaries of what had been done on YouTube before. He became known for undertaking extreme challenges, often involving endurance or competition. For example, he once made a video in which he counted to 100,000. Another video featured him saying PewDiePie's name 100,000 times to promote the famous YouTuber. These attention-grabbing stunts, coupled with his dedicated fan base, helped him gain a significant following on YouTube. 

However, what truly catapulted MrBeast to stardom was his philanthropic endeavours. He began creating videos focused on giving away large sums of money, cars, or houses to people in need or random strangers. These acts of generosity garnered immense attention and praise from viewers, leading to viral success and widespread recognition. For instance, he initiated the "Team Trees" campaign, aiming to plant 20 million trees by raising funds from his viewers and partnering with the Arbor Day Foundation. This project received significant media coverage and widespread support. 

Over time, MrBeast's YouTube channel has amassed millions of subscribers and billions of views, making him the most famous YouTuber of his generation. His success can be attributed to his unique content ideas, commitment to philanthropy, and ability to engage and entertain his audience through his charismatic personality. 


How MrBeast Grew in Popularity 

MrBeast's journey to success was not an overnight phenomenon. He put in countless hours of dedication, creativity, and persistence to build his brand. By consistently pushing the boundaries of content creation, he managed to capture the attention of millions of viewers. There are two key activities you can replicate from how MrBeast grew in popularity to improve your brand recognition: 

  1. Uniqueness: MrBeast stood out by creating unique and attention-grabbing content. From counting to 100,000, giving away cars, and surviving on a deserted island, he pushed the limits of traditional YouTube content. Small business owners can learn from his approach by thinking outside the box and finding creative ways to showcase their products or services. 
  2. Consistency: One of the critical factors in MrBeast's rise to fame was his commitment to consistency. He consistently uploaded new videos, ensuring his viewers had fresh content to engage with regularly. Small business owners should adopt a similar mindset by maintaining a consistent presence across social media platforms and providing valuable content to their target audience. 

It's important to note that MrBeast's success isn't solely attributed to his content creation skills. His ability to monetise his channel and generate substantial earnings was vital in sustaining his growth. In fact, a lot of the money MrBeast earns is reinvested into creating new content. According to recent reports, the top YouTube vloggers earn significant income through various revenue streams, including brand sponsorships, merchandise sales, and ad revenue. This serves as a reminder to small business owners that reinvesting money and diversifying income streams can help establish a stable financial foundation. 


Social Media Philanthropy 

One of MrBeast's most notable social contributions is his commitment to social media philanthropy. Through his videos, he has donated substantial amounts of money to various charitable causes and individuals in need. This approach garnered positive attention and highlighted the importance of giving back. An example closer to home is the Australian startup, Who Gives a Crap. Who Gives a Crap is a sustainable toilet paper and tissue company. They donate 50% of their profits to building toilets and improving sanitation in underserved communities worldwide.  

Small business owners can learn from this by incorporating philanthropy into their brand's mission, supporting local communities, and actively participating in causes that resonate with their values. To integrate philanthropy into your small business, you can follow these steps: 

  • Identify a cause or charity aligned with the company's values and mission. 
  • Set aside a portion of profits or allocate specific products or services for donations. 
  • Clearly communicate the philanthropic commitment to customers and stakeholders. 
  • Showcase the impact of your contributions to demonstrate the difference being made. 
  • Collaborate with local nonprofits or community organisations, volunteering time or resources. 
  • Regularly evaluate and measure the impact of your philanthropic efforts. 
  • Adjust as necessary to ensure ongoing effectiveness and alignment. 
  • Integrate giving into business operations to build a stronger connection with the community. 


What Small Business Owners Can Learn from MrBeast 

A small business can learn several valuable lessons from MrBeast. Here are a few key takeaways: 

Embrace Creativity 

MrBeast's success lies in his ability to think outside the box. Small business owners should embrace creativity and find unique ways to differentiate their brands from competitors. Creativity can set you apart in a crowded marketplace through innovative marketing campaigns, product offerings, stunts, or customer experiences. 

Consistency is Key 

To build a strong brand, small business owners must remain consistent. Consistently providing customer value, delivering on promises, and maintaining an active online presence helps establish credibility and foster customer loyalty. It took years for MrBeast to get to the level he is at now, and your business will also take time to grow. 

Community Building 

MrBeast's success is partly attributed to his ability to engage with his audience and build a strong community around his brand. Small business owners can learn from this by actively engaging with their customers on social media, responding to comments and inquiries, and creating a sense of belonging within their customer base. By fostering a community, small businesses can develop loyal customers who become strong brand advocates. 

Leverage Social Media 

MrBeast's rise to fame is closely tied to his effective use of social media platforms, particularly YouTube. Small business owners should recognise the power of social media as a marketing tool and leverage platforms like Instagram, Facebook, Twitter, TikTok and LinkedIn to reach and engage with their target audience. Small businesses can expand their reach and attract new customers by crafting compelling content and using hashtags and keywords. 

Embrace Philanthropy 

MrBeast's philanthropic endeavours have not only made a positive impact on individuals and communities but have also enhanced his brand's reputation. Small business owners can adopt a similar approach by incorporating philanthropy and corporate social responsibility into their business model. Whether supporting local charities, initiating sustainable practices, or contributing to causes aligned with their values, giving back can create a positive brand image and attract socially conscious customers. 


Key Takeaways 

In summary, MrBeast's journey to success offers valuable lessons for small business owners: 

  • Embrace creativity and find unique ways to differentiate your brand. 
  • Consistency in content creation and engagement is vital to building a strong online presence. 
  • Engage with your audience, build a community, and foster customer loyalty. 
  • Leverage the power of social media platforms to expand your reach and attract new customers. 
  • Incorporate philanthropy into your business model to enhance your brand's reputation. 


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MrBeast's remarkable success story serves as an inspiration to small business owners around the world. By embracing creativity, consistency, community building, and philanthropy, entrepreneurs can learn valuable lessons from MrBeast's journey. Apply these principles to your small business, adapt them to your industry, and watch your business thrive. Remember, success is not achieved overnight, but with dedication, perseverance, and a strategic mindset, you can make significant strides toward your goals. Start implementing these lessons today and make your business a beast.

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