The Best Time to Start a Business: Timing is Everything

February 20, 2024
minutes to read
Michael Nuciforo
Table of Contents

If you're thinking about starting a small business in Australia, you're embarking on an exciting journey that can be both challenging and rewarding. While there's no one-size-fits-all answer to when is the "best" time to start a business, there are crucial factors to consider to ensure you set off on the right foot. In this blog, I'll guide you through the process, from understanding the importance of timing to practical tips for getting started. Plus, I'll introduce you to an invaluable tool that can make your entrepreneurial journey significantly easier: Thriday.

Why Timing is Important When Starting a Business

Timing plays a crucial role in the success of your business. It can affect everything from your target market's readiness for your product or service to the economic conditions in your chosen industry. While there is no universal formula for perfect timing, here are some factors to consider:

  1. Market Trends: Research the current market trends. Are there gaps in the market that your business can fill? Trends can offer valuable insights into where opportunities lie. In the ever-changing landscape of the business world, staying ahead of or even just keeping up with market trends is essential. These trends can help you identify opportunities and unmet needs that your business can address. In Australia, as in many places worldwide, the COVID-19 pandemic has significantly changed consumer behaviour. More people are shopping online, and there's a growing interest in health and wellness products. If your business idea aligns with these trends, it may be an excellent time to take the plunge.
  2. Economic Climate: Starting a business during a recession can be challenging, but it can also be an excellent time to innovate. The broader economic climate plays a significant role in determining the best time to start a business. During a booming economy, consumer confidence tends to be high, and people are more willing to spend money. However, starting a business during a recession has its advantages as well. Recessions can create opportunities for innovation and disruption. If your business idea can provide a cost-effective solution or help people save money during tough times, it could be the right time to start.
  3. Personal Circumstances: Consider your situation. Are you financially stable? Do you have a support system in place? Your personal circumstances should also be considered when deciding when to start your business. Financial stability is crucial because it will determine how long you can sustain your business without immediate profitability. Having some savings set aside to cover personal and business expenses during the initial stages is advisable. Moreover, having a support system, including family and friends, can provide emotional and financial support when facing challenges.

What Items You Need to Consider When Starting

Starting a business involves careful planning. Here are some essential items to consider:

  1. Business Plan: A business plan is like a blueprint for your business. It outlines your business goals, target market, competition, and financial projections. It's a document that helps you stay focused on your business objectives and is also essential when seeking funding or partnerships. When preparing your business plan, ensure it's detailed and includes all the necessary components.
  2. Legal Structure: Selecting the right legal structure for your business is crucial, as it impacts various aspects, including taxation, liability, and control. In Australia, the most common legal structures for small businesses are:
  • Sole Trader: This is the simplest form, where you are the business's sole owner. You have complete control, but you're also personally liable for business debts.
  • Partnership: A partnership structure might be suitable if you're going into business with others. It shares profits and responsibilities among partners.
  • Company: Creating a company gives your business a separate legal entity. It offers limited liability and may have tax benefits but also more compliance requirements.
  1. Market Research: Market research is the backbone of your business. It helps you understand your potential customers, their needs, and your competitors' offerings. Identifying gaps in the market that your business can fill is crucial. Research can involve surveys, interviews, and analysis of existing data.
  2. Finances: Determine your startup costs, ongoing expenses, and potential revenue streams. Create a budget and seek funding if necessary. Money matters are a fundamental part of starting a business. You need to have a clear understanding of your financial requirements. Start by listing your startup costs, including everything from equipment and office space to marketing and licensing fees. Then, calculate your ongoing expenses, such as rent, salaries, and utility bills. With this information, you can create a budget to keep your business finances on track. If you need financial assistance, explore funding options like loans or grants.
  3. Branding: Develop a strong brand identity and a clear value proposition. Your branding will be the face of your business. Your brand is more than just a logo or a catchy slogan. It's the overall image and reputation of your business. A strong brand identity is essential for attracting and retaining customers. It should reflect your business's values and mission. Your value proposition is what sets you apart from competitors. It's the unique value you offer to customers. Effective branding can build trust and loyalty, which are crucial for long-term success.

How to Have a Conversation with Family and Friends

Starting a business isn't just a personal decision; it often involves those closest to you. Here's how to approach this important conversation:

  1. Be Honest: When discussing your business idea with family and friends, being completely honest about your motivations and what you hope to achieve is essential. Share your passion and enthusiasm and acknowledge the potential challenges and uncertainties. Being transparent will help your loved ones understand your vision and the reasons behind your decision.
  2. Listen to Their Concerns: It's natural for your loved ones to have concerns about your business venture. Whether it's financial worries, concerns about your well-being, or fears about the uncertain nature of entrepreneurship, it's crucial to listen to their problems. Take the time to understand their point of view and reassure them that you've thought things through and have a plan in place.
  3. Highlight the Benefits: While addressing concerns, highlight the potential benefits of your business venture, not only for yourself but for your loved ones as well. Explain how your success can improve your financial situation, create opportunities for personal growth, and even benefit your family and friends directly. This could include better financial stability, more quality time with them, or the potential to support their goals and dreams.

How to Get in the Right Place Mentally

Mental preparation is as important as the practical aspects of starting a business. Here are some tips to help you get in the right mindset:

  1. Visualise Success: Visualisation is a powerful tool that can help you build confidence and motivation. Take some time each day to imagine your business succeeding, visualise happy customers, and picture your goals being achieved. This positive mental exercise can help you stay focused and resilient when facing challenges.
  2. Stay Resilient: It's essential to understand that setbacks and challenges are inherent to entrepreneurship. Resilience is the ability to bounce back from adversity, and it's a critical trait for any business owner. Instead of being discouraged by setbacks, view them as opportunities to learn and improve. Develop a problem-solving mindset where you actively seek solutions to your challenges.
  3. Network: Networking is a valuable resource for entrepreneurs. It allows you to connect with like-minded individuals who can offer support, share experiences, and provide valuable insights. Being part of an entrepreneurial community can boost your confidence and help you stay updated on industry trends and best practices. Whether it's local business associations or online forums, networking can be a source of inspiration and guidance.

Cost-Effective Tactics to Get Started

Starting a business doesn't have to break the bank. Here are some cost-effective tactics to consider:

  1. Home-Based Business: Starting a home-based business can be a cost-effective way to launch your venture. It eliminates the need for renting office space and reduces overhead expenses. However, ensure your home office is well-equipped and free from distractions to maintain productivity.
  2. Bootstrapping: Bootstrapping means funding your business with your savings, revenue generated by the business, or small loans from friends or family. This approach allows you to maintain complete control over your business without giving away equity to investors. While it may require a more conservative approach, it can lead to a robust and sustainable business in the long run.
  3. Digital Marketing: In the digital age, marketing doesn't have to be expensive. Social media platforms like Facebook, Instagram, TikTok and LinkedIn provide cost-effective ways to reach and engage with your target audience. Content marketing, such as blogging and creating informative videos, can help establish your business as an authority in your niche and attract organic traffic to your website.
  4. Outsourcing: Outsourcing can be a wise strategy to save time and money. If you're not proficient in tasks like website design, accounting, or graphic design, consider outsourcing to experts in those areas. This lets you focus on what you do best and ensures that professionals handle critical aspects of your business.

What to Do in the Early Stages

The early stages of your business are critical for its long-term success. Here's what you should focus on:

  1. Customer Acquisition: Acquiring your first customers is a significant milestone for your business. Initially, focusing on attracting and building a customer base is crucial. Offer incentives or promotions to entice early adopters and create a positive experience that encourages repeat business. Building solid relationships with your initial customers can lead to positive word-of-mouth referrals.
  2. Adapt and Learn: Your business will likely need adjustments as you gain customer insights and track your performance. Be open to feedback and data-driven decisions. If certain products or services are more popular than others, consider focusing your efforts on those areas. Adaptability and a willingness to learn are crucial in the early stages of your business.
  3. Business Development: As your business gains traction, explore opportunities for growth and expansion. This could involve entering new markets, expanding your product or service offerings, or developing partnerships with complementary businesses. Keep an eye on industry trends and customer feedback to identify opportunities for diversification and innovation.
Thriday's powerful all-in-one platform

How Thriday Can Make Starting a Business So Much Easier

Starting a business is daunting, but you don't have to do it alone. Thriday is an invaluable tool that can simplify your entrepreneurial journey in Australia. Here's how it can help:

  1. Business Registration: Thriday can assist you in registering your business with the Australian government, making the process smoother and less time-consuming.
  2. Compliance: Staying compliant with Australian tax regulations is a must. Thriday offers a product that streamlines GST and tax matters to ensure your business operates smoothly.
  3. Financial Management: Managing your finances is crucial. Thriday provides resources and tools to help you keep track of your finances, create budgets, and handle taxes.
  4. Networking: Connect with other entrepreneurs through Thriday's community forums and events. This can be a valuable resource for learning and growth.

Key Takeaways

Starting a business in Australia can be rewarding, but it requires careful planning and consideration. Timing, preparation, and the right tools are critical to your success. With Thriday by your side, you can navigate the complexities of starting a business confidently and efficiently. So, whether you're on the verge of launching your dream business or considering it, remember that the best time to start is now.

Start your business journey with careful planning, a strong support system, and the right mindset. And remember, Thriday is here to simplify the process, providing you with the tools and resources you need to thrive as a small business owner in Australia. Now is the time to embark on your entrepreneurial adventure – the possibilities are endless, and the rewards await you.

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360  AFSL 241167 (Regional Australia Bank).  Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you.

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