8 Questions to Ask Yourself Before Starting a Business

February 20, 2024
minutes to read
Justin Bohlmann
Table of Contents

Starting a small business can be a fulfilling and rewarding experience, but it requires careful planning and preparation. Before diving headfirst into entrepreneurship, you must ask yourself the right questions to ensure you choose the best business idea for your goals and passions. In this article, we'll explore eight key questions to ask yourself before starting a small business in Australia. We'll cover everything from market demand and target audience to competition, startup costs, and revenue streams. By the end of this article, you'll better understand what it takes to start a successful small business in Australia. Plus, we'll introduce you to Thriday's automated accounting and bookkeeping services, designed to help streamline your small business finances and help you focus on growing your business.

Question 1: What are you passionate about? 

Starting a small business can be challenging, and having a passion for your work is crucial. Passion is what drives entrepreneurs to overcome obstacles and persevere through tough times. Before you start a small business, ask yourself what you're passionate about. Think about the things that excite you, that you're knowledgeable about, or that you love doing in your free time. These passions often translate into viable business ideas. For example, if you're passionate about health and fitness, consider starting a gym or a personal training business. If you're passionate about fashion, consider starting an online clothing store. Staying motivated is easier when you're passionate about your business, even when the going gets tough.   

Of course, passion alone isn't enough to start a successful business. You'll also need to consider market demand, competition, and other factors we'll explore later in this article. However, passion can be a great starting point for generating business ideas that align with your interests and goals. So, take some time to think about what you're passionate about and how you can turn that passion into a profitable business idea

Question 2: Is there a demand for your product or service? 

Passion for your business is essential, but more is needed to guarantee success. Before you start a small business, it's crucial to determine whether there's a market demand for your product or service. You don't want to invest time, money, and resources into a business nobody wants. 

You'll need to conduct market research to determine if there's a demand for your product or service. This research will help you understand the needs and wants of your target audience and the size and scope of your potential market. You can start by conducting surveys, focus groups, or online research to understand what your potential customers are looking for. Additionally, you can look at industry trends and competitors to see what's working and what's not. 

Once you've done your research, you'll have a better understanding of whether there's a demand for your product or service. If you find a strong demand, you can confidently move forward, knowing there's a market for what you're offering. If you see little to no demand, you should return to the drawing board and develop a new business idea. Keep going even if your initial idea isn't viable - it's all part of starting a successful small business. 


Question 3: Who is your target audience? 

Knowing your target audience is crucial for the success of your small business. Your target audience is the group of people who are most likely to buy your product or service. They're the ones who will generate revenue for your business, so it's essential to understand who they are and what they need. 

To identify your target audience, start by looking at your market research. Who are the people who are most interested in your product or service? What are their demographic characteristics, such as age, gender, income level, education level, and location? What are their needs and pain points, and how can your business solve them?  

Once you've identified your target audience, you can tailor your marketing efforts to reach them more effectively. For example, if your target audience is young adults, you might focus your marketing efforts on social media platforms like Instagram and TikTok. If your target audience is older adults, you might focus on more traditional marketing methods like print ads or television commercials. To help confirm your target audience, use the Thriday target market quiz.

By understanding your target audience, you can create a marketing strategy that resonates with them and drives sales for your business. Additionally, understanding your target audience can help you develop new products or services that meet their needs and continue to drive growth for your small business. 

Question 4: Who is your competition? 

Knowing your competition is crucial for the success of your small business. Your competitors are businesses offering similar products or services to your target audience. By understanding your competition, you can differentiate your business and create a unique value proposition that sets you apart. 

To identify your competition:

  1. Start by researching other businesses in your industry.
  2. Look at their products or services, pricing, marketing strategies, and customer reviews.
  3. Identify their strengths and weaknesses, and consider how to differentiate yourself from them. 

Once you've identified your competition, you can develop a strategy for how you'll compete in the market. For example, you might offer a lower price point, higher quality products, or better customer service than your competitors. You might also focus on a niche market your competitors need to target. 

Remember, competition is not always a bad thing. It can drive innovation and help you improve your business. By understanding your competition and developing a strategy for differentiating yourself, you can position your small business for success in a competitive marketplace. 


Question 5: What are your financial projections? 

Understanding your financial projections is essential for the success of your small business. Your financial projections are estimates of your business's revenue and expenses over a specified period. They help you understand the economic viability of your business idea and ensure that you have enough resources to get started and sustain your operations. 

To create financial projections, you must estimate your revenue, cost of goods sold, operating expenses, and net income. This can be challenging, especially if you're starting a business with no historical financial data to work from. However, many resources are available to help you create accurate financial projections, such as accounting software and financial advisors.  

It's essential to be realistic when creating financial projections. Don't overestimate your revenue or underestimate your expenses. Instead, try to be accurate based on your market research and industry trends. Chat with people in the industry or other business owners to see if your projections make sense. This will help you create a financial plan that is realistic and achievable.  

Once you've created your financial projections, you can use them to make informed decisions about your business. You'll know how much money you'll need to get started, how much revenue you'll need to generate to break even, and how long it will take to reach profitability. This information can help you secure financing, make hiring decisions, and create a sustainable business plan for the future. 

Thriday Cash Flow Projections


Question 6: What are the legal requirements for starting a small business? 

Starting a small business comes with a range of legal requirements that must be met to operate legally. These requirements vary depending on the type of business, the industry, and the location, but some standard legal requirements include: 

  • Registering your business with the government 
  • Obtaining necessary licenses and permits 
  • Complying with tax obligations 
  • Obtaining insurance coverage 
  • Following employment laws and regulations 
  • Protecting your intellectual property 

It's essential to understand and comply with these legal requirements to avoid legal issues. Failure to comply with legal requirements can result in fines, penalties, or even the closure of your business.  

To ensure you meet all legal requirements, consult with an attorney or accountant specialising in small business law. They can help you navigate the complex legal landscape and ensure your business operates legally. 

Remember, compliance with legal requirements is not only necessary to operate legally, but it can also help build trust and credibility with your customers and stakeholders. By showing that you take legal compliance seriously, you can create a positive reputation for your small business and build a strong foundation for long-term success. 


Question 7: What are your marketing and sales strategies? 

Marketing and sales strategies are essential for the success of any small business. They help you reach your target audience, create awareness of your brand, and generate revenue. When developing your marketing and sales strategies, consider the following: 

  • Define your target audience: Identify your ideal customer and their needs and pain points. 
  • Develop your brand: Your brand is how you communicate your value proposition to your target audience. It includes your logo, website, messaging, and visual identity. 
  • Choose your marketing channels: Determine the channels you'll use to reach your target audience, such as social media, email marketing, advertising, and content marketing. 
  • Set your pricing strategy: Determine how to price your products or services to be competitive and profitable. 
  • Develop your sales process: Define your sales process, including how you'll generate leads, qualify prospects, and close deals. 
  • Measure your success: Use analytics to measure the success of your marketing and sales efforts and make data-driven decisions to improve your strategies over time. 

Remember, marketing and sales strategies are not a one-size-fits-all approach. The systems that work for one business may not work for another. Experimenting with different techniques and measuring their success is essential to determine what works best for your small business.

Thriday Receipt Reconciliation


Question 8: What are the financial considerations for starting a small business? 

Starting a small business requires careful financial planning to ensure you have the funds to cover your startup costs and sustain your business until it becomes profitable. Here are some financial considerations to keep in mind: 

Create a business plan

Your business plan should outline your financial goals, startup costs, projected income, and expenses. Creating a realistic plan that accounts for unexpected costs and allows you to adjust your finances as your business grows is essential. 

Determine your startup costs

Startup costs include equipment, inventory, legal fees, marketing, and more. It's crucial to estimate your startup costs accurately and ensure that you have enough funds to cover these expenses. 

Consider funding options

Many funding options are available for small businesses, including loans, grants, and crowdfunding. Researching and evaluating these options is essential to determine what's right for your business. 

Set up your accounting system

Setting up an accounting system to track your income and expenses accurately is important. Consider using automated accounting software like Thriday to simplify your bookkeeping and save time.   

Monitor your cash flow

Cash flow is the lifeblood of your small business. Monitoring your cash flow regularly is essential to ensure that you have enough funds to cover your expenses and make strategic investments. 

Starting a small business requires careful financial planning and management. By following these financial considerations, you can create a solid financial foundation for your small business and increase your chances of success. 


Why Thriday is the best accounting software for small businesses? 

When starting a small business, you need accounting software that is easy to use, affordable, and can automate your bookkeeping processes. That's where Thriday comes in. Thriday is an all-in-one financial management platform designed for small businesses and startups in Australia. Here are some of the benefits of using Thriday: 

  • Easy to use: Thriday's intuitive user interface makes it easy for anyone to use, regardless of their accounting experience. 
  • Automated accounting: Thriday automates your bookkeeping processes, saving you time and reducing the risk of errors. 
  • Affordable pricing: Thriday offers affordable plans tailored to small businesses needs with no hidden fees. 
  • Accessible from anywhere: Thriday is cloud-based, which means you can access your financial data anytime.

In addition to these benefits, Thriday also provides excellent customer support to ensure you have the help you need to manage your finances successfully. With Thriday, you can focus on growing your small business while leaving accounting to the experts.

Key Takeaways 

Starting a small business can be a challenging but rewarding journey. By asking yourself these eight questions before starting a business, you can ensure that you have a solid foundation for success. If you need extra help, you can take this small business quiz to confirm if you have the right mindset to start a business. Remember to do your research, identify your target audience, create a solid business plan, and use the right tools and resources to help you along the way. One such tool is Thriday, an affordable and easy-to-use accounting software designed specifically for small businesses and startups in Australia. With Thriday's automated accounting processes and intuitive user interface, you can save time and focus on growing your business. So, what are you waiting for? Sign up for Thriday today and start managing your finances like a pro!

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360  AFSL 241167 (Regional Australia Bank).  Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you.

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