From Mum to Entrepreneur: Unleashing Your Business Potential from the Comfort of Home

February 20, 2024
minutes to read
Jaala Alex
Table of Contents

Being a stay-at-home mum is rewarding, but many mothers in Australia aspire to explore their entrepreneurial side while managing their family commitments. According to a recent study by Mums&Co, approximately 16% of small businesses in Australia are owned by mothers, representing over 345,000 mums seeking to create their own path to success. This highlights the growing trend of mothers venturing into entrepreneurship and signifies the immense potential for stay-at-home mums to start a business. In this blog post, we will delve into why mums embark on this journey, explore the challenges of balancing motherhood with entrepreneurship, and highlight the valuable support that Thriday offers to streamline the accounting aspect of small businesses run by mums.

Why Mums Start Businesses 

Being a mum is a full-time job, but many mothers in Australia are drawn to starting their own businesses. Let's explore some compelling reasons why mums embark on this entrepreneurial journey: 

1. Financial Independence 

Mums often seek financial independence to contribute to their family's income and achieve greater financial stability. By starting a business, they can have more control over their earnings and build a sustainable source of income while maintaining flexibility in their work schedule. 

2. Personal Fulfilment 

Motherhood often ignites a desire to pursue personal interests and passions beyond parenting. Starting a business allows mums to channel their skills, knowledge, and creativity into ventures they are passionate about. It provides an avenue for self-expression and personal fulfilment. 

3. Contributing to the Household Income 

While recognising that being a mum is the ultimate 'contribution', many families rely on multiple income sources in an ever-changing economic landscape. Starting a business allows mums to contribute actively to the household finances and relieve some of the financial burden on their partners or themselves. 

4. Work-Life Balance 

One of the primary advantages of starting a business as a mum is achieving a better work-life balance. Mums can design their work schedules around family commitments by being their own boss. They can prioritise and allocate time per their family's needs while pursuing their entrepreneurial ambitions.   

As these reasons demonstrate, starting a business can be an empowering and fulfilling path for stay-at-home mums. It offers an opportunity to blend personal and professional aspirations while creating a lifestyle that harmonises both roles. In the next section, we will dive into practical steps on how to start a business as a mum, turning aspirations into reality. 


How to Start a Business as a Mum 

Starting a business as a mum requires careful planning, a clear vision, and effective execution. By following these practical steps, you can lay a solid foundation for your entrepreneurial journey: 

  • Skills Self-Assessment: Take the time to reflect on your skills, experiences, and interests. Identify what you are passionate about and determine how your skills can align with potential business ideas. Consider the resources available to you regarding time and finances and assess how they can support your entrepreneurial endeavours.  
  • Market Research: Conduct thorough market research to identify trends, target audience, and potential competitors in your chosen industry. Look for gaps or unmet needs within the market that you can address with your business. Finding a niche allows you to differentiate yourself and create a unique value proposition for your target customers. 
  • Business Planning: A well-crafted business plan is a roadmap for your entrepreneurial journey. Outline your business goals, strategies, target market, marketing plan, and financial projections. Set realistic short-term and long-term goals to guide you through the various stages of your business growth. 
  • Business Registration: Ensure you comply with the legal requirements for business in Australia. Register your business name (take this business name quiz if you need help coming up with a good name), obtain necessary licenses or permits, and familiarise yourself with the applicable legal obligations related to taxes, insurance, and employment. Consulting with a legal professional or business advisor can provide valuable guidance. 

Remember, starting a business requires dedication, perseverance, and continuous learning. As a mum, balancing your business aspirations and family responsibilities is essential. In the next section, we will explore some of the best business ideas tailored explicitly for stay-at-home mums, providing inspiration for your entrepreneurial journey. 


Best Business Ideas for Stay-at-Home Mums 

If you're a stay-at-home mum looking for business ideas to pursue from the comfort of your home, numerous opportunities are available. Here are some of the best business ideas that align well with the unique circumstances of being a mum: 

  • Childcare Services: Utilise your experience and love for children by offering childcare services within your home. This can include babysitting, after-school care, or even starting a small daycare centre. 
  • Tutoring: If you have expertise in a particular subject, consider offering tutoring services to students in your local area. This can be done in person or through online platforms. 
  • Online Store: Set up an online store to sell products that align with your interests, such as handmade crafts, clothing, or niche products. E-commerce platforms make reaching customers and managing your inventory easier than ever. 
  • Dropshipping: Partner with suppliers to sell their products online without needing inventory management. You can focus on marketing and customer service while the suppliers handle the order fulfilment. 
  • Writing and Editing: If you have strong writing skills, consider offering clients freelance writing or editing services. Content creation, copywriting, and proofreading are in high demand. 
  • Graphic Design: If you have a flair for design, offer graphic design services for businesses in need of logos, branding materials, or digital content. 
  • Social Media Management: Help businesses establish and maintain their online presence by managing their social media accounts, creating engaging content, and analysing performance. 

These business ideas provide a starting point, but choosing one that aligns with your skills, interests, and available resources is essential. Remember to conduct market research and adapt your business idea to meet the needs and preferences of your target audience. 


Most Profitable Business Ideas for Stay-at-Home Mums 

If you're looking to start a business as a stay-at-home mum, it's natural to consider ventures that offer the potential for profitability. Here are some business ideas that combine profitability with the flexibility of being a stay-at-home mum: 

  • Private Label Products: Create your own brand of products and sell them online. This allows for higher profit margins and the opportunity to scale your business. 
  • Subscription Boxes: Curate and sell subscription boxes in a niche market, offering customers a unique and personalised experience while generating recurring revenue. 
  • Niche Product Stores: Identify a specific niche or target market and create an online store catering to their unique needs. This could include eco-friendly baby items, personalised gifts, or specialty clothing. 
  • Handmade and Crafts: If you have a talent for crafting, consider selling your handmade creations online. Platforms like Etsy provide a ready-made marketplace for innovative products. 
  • Online Courses: Share your expertise by creating and selling online courses on platforms like Udemy or Teachable. Topics can range from parenting advice to specialised skills. 
  • Virtual Assistant Services: Offer administrative, social media, or content management services remotely to businesses needing support. This allows you to leverage your organisational and communication skills. 
  • Freelance Writing: Provide high-quality content for businesses, including blog posts, website copy, or marketing materials. As companies prioritise their online presence, the demand for quality content grows. 
  • Business Consulting: Share your expertise in a specific industry by offering consulting services to entrepreneurs and businesses. Help them overcome challenges and achieve their goals. 
  • Life Coaching: Support individuals in personal development, career transitions, or work-life balance. Life coaching has gained popularity, and many people seek guidance and motivation. 
  • YouTube Channel: Create video content on a topic you're passionate about, such as DIY tutorials, parenting tips, or beauty and fashion advice. Monetise your channel through ads and brand partnerships. 
  • Podcasting: Start a podcast where you discuss topics of interest to your target audience. Monetise through sponsorships and advertisements. 

Whilst profitability is an important consideration, it's not the sole indicator of success. Choosing a business idea that aligns with your skills, interests, and values is essential. Additionally, thorough market research, effective marketing strategies, and excellent customer service will play vital roles in the profitability of your business. 


How to Balance Being a Mum with Running a Business 

Balancing the demands of motherhood with running a business can be challenging. Still, with careful planning and effective strategies, finding harmony between the two roles is possible. Here are some essential tips to help you achieve a balance: 

Time Management and Establishing Routines 

Identify your top priorities as a mum and as a business owner. Allocate dedicated time slots for both roles and establish a routine that works for you and your family. Once you have set good time boundaries, identify the tasks that can be delegated or outsourced to free up your time. This could include hiring a virtual assistant, outsourcing accounting tasks to platforms like Thriday, or seeking support from family members. 

Leveraging Support Systems and Networking 

When starting a business, you should seek support from family and friends. Communicate your needs and ask for help when necessary. Building a solid support system can give you the support and flexibility needed to balance your responsibilities. Join online communities or networking groups specifically designed for business mums. These platforms offer valuable advice, support, and the opportunity to connect with like-minded individuals who understand your challenges. 

Self-Care and Maintaining a Work-Life Balance 

Always remember to take care of your physical and mental well-being. Set aside time for relaxation, exercise, and hobbies that rejuvenate you. Remember, self-care is not a luxury but a necessity for maintaining balance and avoiding burnout. To ensure you have ample time, clearly communicate your availability and boundaries to clients, customers, and family members. Setting realistic expectations and boundaries helps establish a healthy work-life balance. 

Finding the perfect balance may require some trial and error. Be patient with yourself and make adjustments as needed. Every mum's journey is unique, and what works for one may not work for another. Embrace flexibility and adaptability as you navigate the challenges and rewards of being a mum and a business owner. 

In the next section, we will explore how Thriday, an automated accounting solution, can provide valuable support to mums in managing the financial aspects of their businesses, allowing them to focus on what they do best. 


How Thriday Supports Mums in Business 

Managing the accounting and bookkeeping aspects of a business can be time-consuming and overwhelming, especially for busy mums juggling multiple responsibilities. That's where Thriday comes in. Thriday has developed a unique all-in-one financial management platform that automates banking, accounting and tax. It's perfect for businesses of all shapes and sizes, including stay-at-home mums. Here's how Thriday can support you in your entrepreneurial journey: 

Time-Saving Automation 

Thriday seamlessly automates transaction categorisation and reconciliation so that you only need to spend and earn money, and all your accounting is handled. This integration eliminates the need for manual data entry and streamlines your financial workflows. Thriday customers reduce the time they spend on admin by 90%. 

Simplified Bookkeeping 

Thriday simplifies bookkeeping by automating key processes. It allows you to easily track income and expenses, generate professional invoices, and reconcile transactions, all in one user-friendly platform. With Thriday, you can save time on manual data entry and focus on growing your business. 

Real-Time Financial Insights 

Thriday provides real-time financial insights, allowing you to stay on top of your business's financial health. You can easily access reports, view cash flow summaries, and monitor your business's performance from anywhere, anytime. These insights empower you to make informed decisions and grow your business. 

Seamless Tax Compliance 

Thriday helps simplify tax compliance by automating tax calculations and generating accurate financial reports. It ensures that your business complies with Australian tax regulations, saving you the hassle of manual calculations and reducing the risk of errors. You can even lodge your BAS directly to the ATO from Thriday. 

Dedicated Customer Support 

Thriday offers dedicated customer support to assist you with any questions or technical issues you may encounter. Their team is available to provide guidance and support, ensuring that you have a smooth experience using the platform. 

By leveraging the power of Thriday's automated accounting solution, you can free up valuable time and resources, allowing you to focus on nurturing your business and balancing your role as a mum. Thriday simplifies the financial aspects of your business, providing peace of mind and enabling you to thrive as an entrepreneur. 

Thriday's all-in-one platform saves time for busy mums


Business Mum FAQs 

As a business mum, you may have some common questions and concerns about starting and running your own business. Here are answers to frequently asked questions that can help address your concerns and provide clarity as you embark on your entrepreneurial journey: 

How much time do I need to dedicate to my business? 

The time commitment will vary depending on the nature and scale of your business. Setting realistic expectations and allocating dedicated time slots for your business while considering your family commitments is essential. Starting small and gradually scaling up allows you to find a balance that works for you. 

How can I finance my business? 

There are various options available for financing your business. You can use personal savings, seek funding from friends and family, explore microloans or grants specifically for small businesses, or consider crowdfunding platforms. Thoroughly research and assess the options to find the best fit for your business. 

How do I market my business effectively? 

Effective marketing is crucial for the success of your business. Utilise online platforms and social media to reach your target audience. Develop a solid marketing strategy, including branding, content creation, and targeted advertising. Networking, collaborations, and leveraging customer referrals can also help spread the word about your business. 

How can I handle the financial aspects of my business? 

Thriday, an automated accounting solution, can simplify the financial aspects of your business. It helps with bookkeeping, invoicing, tax compliance, and financial reporting, allowing you to manage your finances efficiently. Thriday's user-friendly interface and support team ensure a smooth experience. 

How do I maintain a work-life balance? 

Balancing work and family life is a continuous process. Set boundaries, prioritise self-care, delegate tasks when possible, and communicate your availability openly with your family and clients. Remember that it's okay to ask for help and adjust as needed to achieve a healthy work-life balance. 


Key Takeaways 

Starting a business as a stay-at-home mum in Australia offers opportunities for financial independence, personal fulfilment, and work-life balance. Here are the key takeaways from this blog post: 

  • Mums start businesses for various reasons, including flexibility, pursuing passions, and contributing to household income. 
  • When starting a business as a mum, consider your skills, interests, and values to choose the right business idea. 
  • Profitable business ideas for stay-at-home mums include e-commerce, digital products, virtual assistance, and online consulting. 
  • Online business ideas tailored for mums at home include niche product stores, affiliate marketing, virtual services, and digital content creation. 
  • Being a mum and running a business requires effective time management, support systems, and self-care. 
  • Thriday, an automated accounting solution, supports mums in managing their business finances efficiently and effectively. 

Starting a business as a stay-at-home mum is a journey that requires dedication, perseverance, and adaptability. You can turn your entrepreneurial dreams into a successful reality with the right mindset, support, and resources like Thriday. First, join Thriday for free to streamline your accounting processes today, and embark on your exciting journey as a business mum in Australia.

DISCLAIMER: Team Thrive Pty Ltd ABN 15 637 676 496 (Thriday) is an authorised representative (No.1297601) of Regional Australia Bank ABN 21 087 650 360  AFSL 241167 (Regional Australia Bank).  Regional Australia Bank is the issuer of the transaction account and debit card available through Thriday. Any information provided by Thriday is general in nature and does not take into account your personal situation. You should consider whether Thriday is appropriate for you.

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