How to become an Influencer
The term ‘influencer’ is now part of the modern lexicon, and there are many people who want to know how they can become one in Australia. Being an influencer is glamorous, fun and an easy to way to achieve financial success if you reach the top of the game. In a world where everyone has their own audience, influencers have the unique ability to leverage that audience in order to market products and services. So, if you are looking to become an influencer in Australia, here are some tips on how to get started.
Step 1: Create your brand niche
The first step towards becoming an influencer is defining your brand, audience and content strategy. What topics do you have a particular interest or expertise in? Do you have experience with fashion and beauty? Are you passionate about travel or food? This will give you the chance to focus on content within the areas that you know best and develop a strong audience following within those topics. It’s important to note that while it’s possible to be an influencer across multiple niches, it’s much easier to establish yourself as an expert within one specific domain.
Step 2: Create unique content
Once you have established your focus areas and target audience, it’s time for the hard work of creating quality content for your followers. This means taking the time to ensure that all your posts are well-crafted and engaging for your followers. It also means ensuring that your posts add value for those who read them - whether this is through education, entertainment or inspiration. If people find value in what you post, then they will be more likely to engage with it and share it with others - which will help grow your following even further. In today’s world, it’s also best to focus on quality over quantity.
Step 3: Connect, connect, connect
Networking is key when it comes to becoming an influencer in Australia. You should be actively building relationships with other influencers as well as industry experts such as brands and media outlets who may be able to provide additional opportunities for collaboration and growth. Additionally, connecting with other members of the community allows for mutual support and knowledge sharing - which can be invaluable when starting out as an influencer. Connecting with others, and following their content, encourages them to connect with you and ultimately builds your follower base as well.
Step 4: Build lasting relationships
As your profile grows, connect with other influencers and collaborate on projects. Attend events and meetups related to your niche. The more connected you are, the easier it will be to grow your influence. Share your content on social media, write guest posts for blogs, and reach out to potential partners or sponsors. The more exposure you get, the easier it will be to grow your audience and influence.
Step 5: Be yourself
People can spot inauthenticity from a mile away, so it’s important that you be genuine in everything that you do. Be yourself and don’t try to be someone that you’re not. Your audience will appreciate your honesty and authenticity, and this will help you build trust and credibility. Consistency is key when it comes to growing your influence. If people know what they can expect from you, they’re more likely to stick around and continue following you.
Step 6: Monetise your influence
Platforms like Hypetap are a great way to start generating revenue from your influence. Brands look for influencers who could be a good fit with their products and services and pay for content to be produced. The more influence, engagement and followers you have, the more you can earn from these promotions. As your brand grows, you can also start to generate income from collaborations, or your own branded products and services. Mr. Beast in the US has made a fortune from his high profile through a large burger chain of all things!
Step 7: Pay your taxes and claim deductions
Now that you are hopefully raking in the money, it’s time to turn your attention to staying compliant with your accounting and tax. Whilst it’s not the most fun topic, you have to keep on top of it. Using a platform like Thriday is perfect for influencers who love building their brand but hate wasting time on financial admin. With Thriday, your banking, accounting and tax is automated so that you can claim the correct deductions and lodge the right things to the ATO at the appropriate times. Sign up for your free trial today. To see how much money you could save on tax time with Thriday, take this quick tax quiz.
Becoming an influencer in Australia is not an overnight success story, it will take persistence and effort but by investing your time to define your niche, create quality content, and connect with others, you can lay the foundations for success. Remember that consistency is key when it comes to building a following so don’t give up if results aren’t immediate – keep pushing forward and eventually all your hard work will pay off.